“If you build it, they will come.” It’s the line that every business owner believes, so they build a business, hang a shingle, and…wait. It turns out that building it isn’t enough. You also have to promote it, and that’s where things can get a little tricky. If you are passed the building stage by now and at the “they will come stage,” follow these tried and true ways to bring the masses to your business.
1. Blog Posts, Blog Posts, and More Blog Posts
Do you remember when you used to write papers in school and thought, “I’m never going to use this skill in the real world.” Well, the real world has arrived, and you need to go back in time and thank your English teacher for doing you a solid. You can use that skill to create blog posts to promote your business.
Your English teacher won’t grade your work, but the public will. If you create high-quality, valuable content, people will see your company in a positive light. Your business will have a position of authority in the online world, and that pays off in dividends in terms of a long-term marketing strategy.
2. Put a Video on Your Landing Page
Video didn’t just kill the radio star. It must be a serial killer because it also killed the text-based landing page. Videos are excellent promotional materials, especially landing pages.
When you promote your business, you want people to understand what you’re saying, and that’s possible with video. People absorb the message, meaning they learn about your business.
That translates into conversions. You can increase your conversions by as much as 80 percent by adding a video to your landing page.
3. Build a Relationship With Emails
Did you ever read the novel, “A Tale of Two Cities?” It opens with the line, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” That’s kind of like email marketing. On one hand, you have scammers using email to send out get-rich-quick schemes, and on the other hand, you have legitimate businesses using email to build relationships with their customer base.
The scammers have given email marketing a bad rap over the years, but it’s still a highly effective way to reach out to your target market. Build a solid opt-in email marketing list and then craft emails that will build relationships. This is an excellent way to tell people about your business. If the email contains enough quality information, people will share it with their friends and family.
Get Ready to Grow Your Business
You’ve built it, and now you know how to find customers. Use each of these tips to get in front of as many people as you can. Then, your business will finally reach its full potential. When it does, send a thank you card to that old English teacher of yours. Just remember to use proper grammar.
