Web analytics enable you to find out how your website is performing. For example, how many visitors come to visit your website today, how they behave on your site and why they leave. To answer these questions, you need to have a good analytics tool. Without a good analytics tool, you web business is flying blind. You must pick them right and make sure that one step forward is not three steps back.
There are many good free or commercial web analytics tools out there. In order to help you decide which ones to use, I’ve built up a list of the most popular web analytics tools in these days. They are listed in no specific order.
There are many tips involved in finding good web analyitcs tools. Read up on the tips you need to look for in the article 10 tips on how to choose web analytics tools.
1. Google Analytics
Google.com/analytics – Price: Free
Most website owners have heard about Google Analytics or at least understand that it is a very useful free tool for tracking site statics. For most users, however, it never becomes more than just a beautiful interface with some graphs and tables.
In fact, the data in Google Analytics is so important that if you don’t look at it, you could be missing out on very valuable website tweaks that you could be making to increase the efficiency of your website.
To apply Google Analytics tool is easy. All you have to do is apply the code provided by Google on your website after you create an account on your website. Then you can get various useful data you can use for your interests.
2. Crazy Egg
Crazyegg.com – Price: $9-$99/month
Crazy Egg provides unique service that track every single click from every visitor, thanks for its unique features such as Heatmap, Confetti(shown below), Scrollmap, and Overlay view.
For example, if you are running an ad campaign on your website, you would like to know the best placement of the ads. With Crazy Egg, you can experiment with the positioning until you find the best spot that can bring the best performance of your ads.
3. Clicky
clicky.com – price: Free – $19.99/month
Clicky is one of the first web analytics tools that provide live, real time information tacking for website. All data in Clicky is up-to-the-minute real time.
Clicky has many great features such as Heatmaps, On-site analytics, Uptime monitoring and Alerts that help it stand out of the competition.
I personally love the Alerts feature very much, because it is an audible alert of conversions or goals. It means that you will be notified of events of interest on your website whenever successful conversions or goals occur.
4. KISSmetrics
kissmetrics.com – Price: $150-500/month
While it may be expensive compared with its competitors, the data it can provide is very helpful and worth the money. One of the coolest features of KISSmetrics is that it can connect data to a single person even this person use multiple devices or browsers to visit your website.
5. ClickTale
clicktale.com – price: $99 – $990/month
If you want to know everything your visitors do on your website, ClickTale is one of the best choices, because it provides best customer experience analytics. It’s best and most impressive feature is the Visitor Recordings and Session Playback feature, which allow you to look at recordings of your visitors complete browsing sessions to find out exactly how they interact with your website.
6. Open Web Analytics
openwebanalytics.com – Price: Free
Open Web Analytics (OWA) is one of the best alternatives of Google Analytics, because OWA is also open source web analytics software like Google Analytics.
If you are looking for something free and something easy to use, OWA is one of your options.
7. Piwik
piwik.org – Price: Free
Piwik is another leading open source web analytics platform that provides a solid, free web analytics tool like Open Web Analytics mentioned above.
Piwik establishes itself as an additional option to Google Analytics, because it emphasis on the open source nature and provides a similar dataset comparable to that of Google Analytics.
8. Mint
haveamint.com – Price: $30/site
Mint Analytics is another simple alternative to Google Analytics, and it comes at a cool price. Users are only required to pay an upfront fee of $30 per site rather than paying a monthly fee. As far as I know it is the only web analytics tool that you only have to pay once for.
In addition, the actual product is wonderful. The setup is simple, the layout is fresh and simple, and generating report is simple too.
9. Mixpanel
mixpanel.com – Price: $150 – $2000/month
Mixpanel provides event analytics and management. Users experience people management, seeing what visitors do on your website rather than just knowing how many visitors and where they come from. This helps know better what your visitors’ need.
10. Church Analytics
churchanalytics.com – Price: $79/year
Church Analytics is relatively new compared to other tools discussed above. However, its simplicity and balance of information provided (information you really need) still make it stand out of its competitors.
