Google is all about improving continuously and making things better than yesterday. Google Ads Editor 1.7 has recently been rolled out by Google Ads. It now has new features such as audio advertisements, easy downloads, lead form extension, etc.
Let's check out what's new with Google Ads Editor and what's been updated.
What is Google Ads Editor?
Google Ads Editor is a free tool for managing Google Ads campaigns. You can download numerous Ads accounts, make adjustments offline, and then upload your modifications to Google Ads when you enable Google Ads Editor.
Because you can make mass modifications to your Ads accounts, this is a great method to save time. This method is especially useful if you have many campaigns and a large number of keywords and ads in your account.
The following are some of the most effective ways to use Google Ads Editor:
- To make a lot of changes rapidly, use bulk editing tools.
- Multiple accounts can be managed, edited, and viewed at the same time.
- View statistics for all of your campaigns or just a portion of them.
- Replace text across many ad groups or campaigns.
- While updating your campaigns, you can undo and redo several changes.
- Make any necessary adjustments in the draught before submitting it to your account.
- Even if you're not online, keep working.
Google Ads Editor New Features
Google Ads Editor 1.7 was recently published by Google Ads. It now has new features such as audio advertisements, quick downloads, and more. Users can now speed up their downloads by choosing which portions of campaigns they want to download.
Rather than choosing certain campaigns based on the advertisers' plans, they can now choose specific elements of campaigns. It will make it easier to implement their strategy.
The lead form extensions were first introduced in 2019. It enabled users to include a lead form in their adverts. It aided prospects in completing the form without having to leave the SERP.
In the Google Ads Editor, users may now download, edit, and create lead form extensions. Furthermore, YouTube Audio Ads, which debuted in 2020, could only be set up directly within the UI. Google Adwords Editor may now be used to create audio ads.
Users may also manage their Hotel Ads using Google Ads Editor. It can function as feed-based ads, assisting hotel advertisers in promoting their rates. They can also readily advertise their properties' availability on any particular day.
Let's have a more detailed introduction of these new features of Google Ads Editor.
1. Lead Form Extension
On mobile and tablet devices, lead form extension appears beneath your search ad and allows people to submit their contact information directly through your ad on the SERP rather than visiting a landing page. This eliminates the necessity for a user to convert on your mobile site. If the searcher is logged into their Google account, they will be directed to a form hosted by Google that is already pre-populated with their contact information and can be converted with a single click.
Google's lead form extensions stand out on the smaller mobile SERP, increase the size of your search advertisements, and help customers convert faster and more easily! You only pay when a user clicks on your lead form extension, just as with any other ad extension.
2. Easy Downloads
Marketers can speed up downloads by choosing to download only specific elements of campaigns.
Instead of selecting the individual campaigns on which advertisers want to work, they can now select only the elements of those campaigns on which they want to work.
3. YouTube Audio Ads
YouTube, the world's most popular video-sharing network with over 2 billion subscribers, recently announced the introduction of audio ads. Users who listen to, but are not necessarily actively watching – videos will be reached by the new YouTube audio advertising. The move could provide marketers advertising on YouTube with a way to reach people who are developing new habits and preferences as a result of the pandemic, such as using YouTube in the background.
Advertisers can use YouTube audio ads to reach new audiences while still getting the same analytics and campaign support, such as targeting choices and bidding tactics, as they do with traditional YouTube video ads. In audio ads, there will be some creatives, but audio will deliver the brand message. A single image or basic animation is usually used as the visual component.
4. Google Hotel Ads
On Google's Hotel Finder results and in your property's Google Business Listing, Google Hotel Ads compares your nightly rates to OTA rates. When a guest searches for hotels, they are directed to Google's hotel finder, where they can look for options. The results will reveal properties that fulfill all of the criteria when the user enters their vacation dates, price range, and amenities. The user can select any property and be sent to its business page, which includes reviews, images, contact information, and Google Hotel Ads. With Google Hotel Ads, your property offers a site direct booking option with pricing and availability straight from your booking engine, right in Google. These ads compete directly with any OTA partners who are also advertising your property's rates and availability.
When a potential guest performs a Google search for a certain hotel, Google Hotel Ads will appear. On the right-hand side of the screen, a condensed version of the Google Business Profile shows, along with a check availability tool into which the user can enter dates. The Google Hotel Ads use real-time pricing and availability to determine whether or not your property has rooms available that night.
Conclusion:
These are some of the new amazing features Google ads editors have. These features will enable you to advertise in more creative ways and grow.
If you are not that competent with the Google ads, then you can hire a Google ads management agency to handle your campaigns and deliver some profitable results.
Time to act!
Godspeed!
