Investing in a website for your business is the best thing you could do. However, thinking you can manage all aspects of running your site on your own could be a mistake. Setting on a specific budget and design and building brand strength of your product is integral; however, many firms overlook the role of an SEO professional.
That being said, the digital marketing industry is slowly catching up, which is great news. Whether you own your business and have a small team or running a large entity, you should always consider hiring the services of a professional SEO expert.
Ultimately, you may have your vision and dream settled on something valuable, but to help realize that true potential you have to hire someone who truly knows what it actually takes to beat all others in the industry.
Furthermore, as more diverse with digitalization the market has become, small business entities feel vulnerable and threatened to carry out their business activities in the age where conversion rates on smartphones are far higher than desktop and laptop devices.
Here are five vital reasons you should always seek the services of a professional SEO expert:
1. Knowledge Of An SEO Expert
You might have an understanding of the basis of SEO, but that doesn’t remotely give you the license to naively apply and handle all the countless technical responsibilities that come with it. From backlinking, content optimization to creating a unique user experience on your website, every single task demands the expertise of its own. Not to mention, how to remain up-to-date with your local SEO optimization is crucial for success.
The core objectives of SEO range from adhering to Google’s content guidelines, making sure your site remains relevant on specific search terms, should be mobile-friendly, easy to navigate and, of course, should load quickly without any crawling issues.
An experienced SEO professional will always watch out for possible black hat attacks on your site. It’s easier said than done once you take all of these responsibilities that come with the job description.
2. The Rules of the Game
It doesn’t matter even if you do end up reading a few books on SEO, note that your information will always get obsolete soon.
Google often unexpectedly announce changes to its algorithms that shake the core of this business model. By hiring a professional SEO expert, you simply wouldn’t have to put up with every single change or update that comes with this profession.
Also, an informed SEO professional will always keep you posted on any relevant algorithm changes that might affect your presence on the search engine results pages.
By undertaking SEO responsibilities on your own, it’s possible that mistakes will be made that inevitably could make your website rank lower on the search engine or even the risk of having to suffer online penalization.
To avoid these outright mistakes, a professional SEO expert would always make sure that you’re site doesn’t have any artificial backlinks, unrelated or stuffed keywords, faux cloaking, and content plagiarism.
3. Tools and Resources
You might be talented and resourceful, but being a busy marketer will hardly give you any time or extra means and resources to even set up some of the well-known tools on your own. It’s not just that a professional SEO expert executes your campaign as per your specific needs but he or she takes into account exactly what tools should be used at a given time.
Few advanced analytics software provides in-depth information that Google Analytics can’t. Important keyword suggestion tools, like WordStream’s Keyword Tool, Ubersuggest, Soovle, Serpstate and of course Google Keyword Planner, allow you greater insight into your keyword relevance, search volume, and competitors.
A professional SEO expert will always look past the content and see the context of what’s actually happing to your website in terms of user experience. Analytically, an SEO expert could see through the meaning between a jump rate on your landing page site and what crucial elements played the part in increasing your bounce rate.
4. Maximum Conversion Rate Optimization
As you may know, the average website conversion rate is only 2.35% comparing with that of 9% on Facebook Advertisement. There are big discrepancies in different industries regarding to conversion rates. To stay ahead of the competition, you definitely need to improve your conversion rates and hit well above your market average.
A professional SEO expert will always look out for your competitors by constantly engaging in a strategized manner as to what tools, resources and even time of the day should be given to optimizing with utmost value for your site. Once an SEO expert knows the strengths and weaknesses of your business model and its rivals, he or she can devise an even more tactful plan to grow your business into an online marketplace.
SEO presents an abundant return on investment opportunities for your business. Setting itself apart from any of its other traditional ways of advertising, it pinpoints the target market that directly relates to the products and services your business is offering.
Google AdWords demands heavy sums in budget, depending on your brand strategy and targets. A professional SEO, however, makes sure how to best divide the budget among each assigned keyword in your pay-per-click campaign.
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5. Added Value
A professional SEO expert provides you valuable input as to what your product could achieve, and how that achievement and optimization translates into more added value in the long run.
The key is to think of it as an investment rather than dwelling on the mere contemporary needs of your business. Sure, hiring a professional SEO expert more likely will cost more, but once you see the value and service that a professional SEO expert provides, it will re-affirm everything that you wanted to achieve in the first place.
Conclusion
Plan wisely if your budget doesn’t permit you to hire a professional SEO expert for your website right now. An SEO instantly understands the end game of your business plan. That being said, you should be aware of the cause and effect of how weak structure and design of your website could even cripple a skilled SEO professional.
In all honesty, SEO professionals live and kick in the realm of web. Apart from content optimization, it’s important to consider hiring an SEO expert for development of your website, because they see all the shaky organic points in design that linger on your site and as a result affect the conversion rate.
