As the market is forever evolving, so are the SMS campaign practices. It is important for a company to master the fundamentals in SMS marketing to benefit their company.
Here is a list of top 5 SMS campaigns best practices to master in 2019. These five core SMS practices are crucial for the success of your SMS campaign:
1. Ask Permission Before you Send an SMS
You may feel that its only an SMS, but you obviously do not want to send messages to your customer when he does not wish to receive. Asking permission from your subscribers ensures that you can legally get their permission in writing whether they want a text message from you or not. Asking permission for text marketing opt-ins can be done anywhere right from in-store signs and flyers to your website and social media. Send simple opt-in requests such as prompting them to text a short code if they wish to receive SMS messages from your company. This helps you build a great SMS campaign.
2. Only Send Texts During Business Hours
Anyone can easily get annoyed on receiving promotional texts during odd hours. Your texts are effective only when they are sent at the right time. Avoid sending messages during rush hour too such as 6.30 am to 8.30 am. 10 am or 11 am is a good time to send such messages. There are exceptions to target audience in this. Dominoes can send promotional texts during weekends when families would love to receive offers for their weekend binge.
3. Choose a Conversational Tone
The best SMS campaign for 2019 states that companies should try to humanize their brand more and make a connection while sending such messages. Use the first name of the customer and talk to them while sending texts. For this, you can use the data available in your CRM to make your messages more relevant. For Example, by viewing the CRM for the ZIP code and location, send a message to your customer at the right time.
4. Use Hyperlinks for Relevant Information
To make your marketing strategy more personal and relevant, you should know as much as possible about your subscribers. Take time to fetch additional insights so that you can send messages that can be linked to offers and promotions relevant to your customer. For example, a restaurant owner should learn about the food preferences of its customers and use the information to send them sales pages and promotion coupons for their favourite food. This will help a company build relevant messages with links for more helpful information. Using SMS campaigns this way, helps you take the maximum benefit out of them.
5. Track What Works
Track your ROI to check the success of your marketing and advertising campaigns. Text marketing providers have a very simple and easy way to measure the effectiveness of text messaging campaigns. You need to monitor your reporting and analytics dashboard for this.
- Click-Through Rate
This rate checks the percentage of your subscribers who have clicked on the link provided in your text message.
- Opt-Out Rate
ROI also helps to determine how many subscribers have opted out of your service. Keeping track of this numbers helps you figure out how many customers you have on the list.
- Conversion Rate
ROI also helps to monitor how many of your subscribers have opted-in for the actions you have sent in the SMS campaigns. This is called conversion rate.
- Growth Rate
You can also check how many of your subscribers have increased on your list. This means that your campaign is showing positive growth results.
You can also check how many of your subscribers have increased on your list. This means that your campaign is showing positive growth results.
Using these best SMS Campaign practices in 2019, will ensure success of your company. There are some other practices that are being widely used by companies to enhance their SMS customer service. Many companies are now considering getting a brand-friendly short code. Such a unique 5- or 6-digit phone number can be specifically made for mass mobile communications. When using SMS on a larger-scale, these numbers come in pretty handy. These codes are nothing but typical phone numbers which are easier to remember and also to type. These numbers are also optimized for marketing, which means they are approved by wireless carriers for marketing purpose. This ensures that the message does not get blocked. These numbers also enable messages to be sent at a faster pace than the other regular numbers. This facility enables companies to send promotional offers and discount coupons which are time sensitive rather quick to their valuable customers.
All these SMS campaigns are being studied in depth and used by companies and major brands in 2019 to enhance their marketing and sales figures. These campaigns change and evolve as per demand and currently these are the best for 2019.
