Marketing is the cornerstone for any company’s success and is one of the most important aspects to any business. While it is obvious that marketing is not the only factor that guarantees sales, it still plays a vital role in building your brand and maintaining relevance in the market.
One of the many strategies of marketing that most companies utilize is seasonal marketing. In this guide, you will learn what seasonal trends and marketing are, and how you can greatly improve sales by taking advantage of them.
What Is Seasonal Marketing?
In simple words, seasonal marketing is when a company markets their products at specific times of the year to ensure more sales. Of all of the various marketing techniques that are at the disposal of companies, this is possibly the most effective.
Regardless of the market where a business operates, seasonal marketing always woks and can always generate massive profits for most companies.
Though some industries take a very literal meaning to seasonal marketing, these businesses always have a specific product that they market at a specific time of the year for a specific group of people. Seasonal marketing also applies, and is most effective, for holidays. Regardless of the holidays, nearly every business wishes to capitalize on the holiday season as it is incredibly profitable.
How Does Seasonal Marketing Work?
Seasonal marketing is only effective when there is a sense of scarcity or exclusivity. Services that you can avail and products that you can only buy for a short period of time make for a very compelling sale, and yield considerable profit. Take Christmas or Halloween, for example.
As soon as October starts, searches or queries like ‘Halloween costume ideas’ or ‘Halloween parties near me’ start increasing, which indicates a demand for more seasonal content. The search rates for these trends drop as soon as Halloween ends, and you’ll see a steady increase in Christmas-related content and information, such as ‘Christmas gift ideas’ and ‘what restaurants are open on Christmas day’.
How Can You Implement Seasonal Marketing To Increase Your Sales?
Integrating seasonal marketing into your marketing strategy is possibly one of the best things that you can do for your company. But the real challenge for any company comes in how it implements it; even bad ideas, if executed well, can work great in favor of a company.
So in order for you to build your brand and greatly improve sales, here are a few ways that you can implement seasonal marketing into your business.
1. Use Keywords
You need to leverage the right trends if you want to benefit from the season, and in this case, a quick keyword search on Google Trends will be your best friend. For instance, type in the word ‘Christmas,’ and you’ll find a list of exact queries that people looked up during the season.
It’s important that you keep track of things like search volume and when it grows the most. In addition, make sure to keep your point of focus on what a user’s intent for the search might be.
2. Influencers
Social media influencers are one of the greatest assets for any company, whether they are small or big. With the help of an influencer, you will be able to spread the news about your company and complete the first step to properly implementing seasonal marketing which is creating the hype.
The success of seasonal marketing hinges on the number of people who know about the product or service and how excited they are for it.
3. It is A Trend that Carries
Identifying a trend is not enough to ensure that your company will be able to reap the benefits of a seasonal marketing campaign. You will need to properly understand the trend and what makes it cool in the first place.
Once you have understood the trend and what it signifies, you can modify it and add your products to that trend. Only when you are able to understand the trend and what makes it cool, you will be able to take full advantage of it.
4. Social Media
With the help of social media, you will be able to both identify any trends currently going on, while also being able to build your brand. Social media is also a good way of targeting your demographic and communicating with them. But that can be very tricky as you will also have to find out the type of media that would suit your demographic best. Once you have that information, you can make a more effective marketing campaign.
5. Plan Your Content Uploading Strategy With A Calendar
If you tend to plan a content scheme that’s numerous projects in advance, make sure to rely on a calendar application that lets you edit posts thoroughly. Implementing an editorial calendar is ideal when you’re working with a comprehensive content team that comprises writing, editing, and designing personnel.
Remember to only put a full project on a calendar once you’ve completed it, i.e. thoroughly proofread and edited it. Starting with a calendar can be overwhelming, since you need to make multiple drafts before the final version is complete.
Instead, use a roadmap to plan out every step of the way, whether it’s brainstorming, outlining, drafting, or editing. Know that trends are a crucial part of society and can help predict behavior. Taking advantage of these seasonal happenings and festivals helps you generate a larger following and creating opportunities for future collaboration.
6. Timing Is Everything
Building a seasonal marketing campaign also greatly relies on when you add new updates on your campaign and the intervals at which you will send them. If you happen to update your social media at regular intervals, it may feel a little annoying, and if you do not update after a certain time, your marketing campaign will lose steam.
Understanding the time at which you will be updating your social media will greatly affect the sales of your product.
