Marketing plays an instrumental role in determining your business's success. Dealing with all the content spread over social media, and the web is easier said than done for even the most competent marketers. This is where Artificial Intelligence helps the marketing teams to keep track of all the data they are dealing with.
Artificial Intelligence (AI) resources are indispensable tools required to establish your marketing presence in today’s digital world. Many small-sized businesses are more than eager to jump on the bandwagon.
Read on to learn about some of the most popular Artificial Intelligence-based tools that small scale businesses commonly use for marketing purposes.
Import.io
This is an incredibly popular AI-based tool used in the marketing landscape if you are a small-sized business. What Import.io does is to help you to extract and import data from any website on the internet. This is true even for those data elements which are not easily accessible such as those that are locked behind login forms.
You then have the flexibility to compile all of this data into visualization, machine learning-based algorithms, or spreadsheets. You can use this important data to carry out a number of marketing-related tasks, including competitor price analysis and perusing all the customer reviews you have received for your product/service. This will help you to identify the potential areas of improvement in your selling product.
Uberflip
There is no denying that your website content plays a pivotal role in your marketing efforts. This is where Uberflip, a content managing platform comes into play. With the help of this platform, you can fully utilize your content by taking dissimilar eBooks, videos, infographics, blog articles, and any other content piece available online. These will be amalgamated together to create a remarkable content experience that will enhance customer engagement and generate more leads.
You have the leeway to create custom and personalized experiences for your buyers so that they move further down the marketing funnel and finally make a purchase. Above everything else, you can find out which particular content material appeals to the buyer the most and eventually convinces him/her to make the purchase.
Cortex
Cortex is an AI-based platform that offers a thorough web content analysis of your competition. However, Cortex's primary focus is on social media marketing. It helps you to create superior content for your own website once you have assessed your competitions' social media efforts.
Cortex makes use of its Artificial Intelligence insights to optimize your content for your targeted customer base. Moreover, Cortex will continue to analyze your competition and reveal new insights about how their marketing strategies have recently changed. You can then replicate these strategies yourself, as well. Based on the schedule of your competitions’ posts, Cortex can also tell you the best time to publish your posts on your social media and other platforms.
All in all, Cortex is an ideal AI tool to use if you are a small business and wish to seek useful insight into the social media marketing campaigns of all your competition.
Terminus
Creating superior content compared to your competition will surely help you to gather more leads, but those leads amount to nothing if you cannot convert them to sales. Terminus is the leader in account-based marketing hub powered by AI technology. Terminus, applies machine learning-based algorithms to help personalize your campaigns, and target and engage the right accounts. For example, you can use the firmogrphics and the data you have to prioritize account lists to activate your sales and streamline your sales funnels. With Terminus, you will be able to convert a greater number of those potential leads to paying customers.
This marketing intelligence platform is predictive in nature and includes ROI tracking, scorecards, forecasting, benchmarking, and revenue analytics. Hence, Terminus is a good AI tool to help small businesses to plan the future course of action for effective account-based marketing campaigns and boosting the revenue of their products and services.
Tact.ai
Tact.ai is a conversational sales platform that provides a complete user experience. It uses an Artificial Intelligence sales assistant to bridge the gap between human involvements. Your sales teams don't have to spend too much of their time navigating through their inboxes. Instead, they can direct their efforts towards tackling profitable leads. Tact.ai is an excellent alternative to Customer Relationship Management (CRM). You can deal with almost anything from the Tact.ai mobile application. From creating new contacts by scanning business cards to sync calls with Salesforce, Tact.ai boasts a lot of features that render it an ideal AI-based marketing tool for small businesses.
Chatfuel
Chatfuel is a reputed bot platform used to create Artificial Intelligence chatbots for your Facebook page. Very much like Tact.ai, Chatfuel is focused on automating your inbox as much as possible. The biggest advantage of using Chatfuel is that you can deal with a great number of customers without the need to expand your sales team. The chatbot bears the responsibility of dealing with your customers, leads, and other clients up to the point when they are ready to make a purchase. The chatbot then hands over the conversation to one of your sales team members who will finalize the deal with the potential buyer. Many small businesses opt for the AI-powered Chatfuel to streamline their sales operations.
NGDATA’s Customer Data Platform
This AI-powered CDP (Customer Data Platform) gives new meaning to the expression "market analysis." You can gain unprecedented insight and invaluable information into the marketing activities of your competitors. This allows you to create better advertisement campaigns that are perfectly tailored for your targeted audience. Not only does this AI-based platform provide engaging dashboards that allow you to monitor your ad campaign, but the NGDATA's Customer Data Platform also integrates seamlessly with your existing business softwares and tools. This platform is your best bet if you are a small business whose primary goal is to conduct a comprehensive market analysis of your competition.
Final Word
In a nutshell, the aforementioned AI-powered tools are just some of the many resources made available to create an efficient marketing process for your product/service if you are a small business. Before choosing an AI-driven platform, you must know what your particular needs and requirements are and match those with what each AI-based platform has to offer.
