This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.
Investing on a marketing channel that you can afford and at the same time will deliver the results you expected is not an easy task. For a small business, it is even more important to implement an effective marketing strategy that can get the best bang for the buck while involving comparatively small investment.
At the time when more and more businesses are taking the advantage of digital marketing, many small medium size companies have successfully built their online presence to operate and market business through their websites. Although there are numerous marketing strategies and techniques in all digital channels, email marketing is now dominating the marketing world because of many benefits it has. Email marketing is considered the most effective marketing solution, especially for small companies to brand and promote their business.
In this article, we discuss 7 reasons why small business should implement email marketing to bring their business to the next level.
1. Low Cost
If your firm is spending more on the promotion of a product, than it spent developing the product, then it’s a problematic sign for your business. It’s vital to reach out to your audience; and if it’s done in an effective way which not only saves lots of money but also captures the attention of your target consumers, then it’s probably time to use email marketing.
Email marketing does not require any printing, no extra charges for setting up billboards or shooting costs for advertisements, and magazines.
It’s completely free on certain apps if you’re sending emails to less than 2000 users. And if the number is higher, then the charges are lower compared to what other marketing channels would charge you.
2. Reach Both your Existing and Potential Audience
Most companies use their purchasing list to send emails. However, these emails only target the audience that is already interested in purchasing their product. Although there is high probability that the emails won’t get overlooked, it does not expand your audience reach.
If you go beyond your purchasing lists and target all the potential customers with email marketing, it can lead to higher sales for your company, and thus, greater profits in the long run.
3. Easy to Conduct
Email marketing, unlike other marketing methods, does not require much work as there is no need to hire a huge team or any fancy plan that can exceed your company’s budget just to make one marketing campaign successful.
Thus, email marketing would be way easier and manageable as the firm has to create simple templates, add videos and pictures, but above all quality content. This is because quality content is what really matters to a customer.
4. Email Marketing is Playing More Important Role in the Mobile Era
We are now living in the mobile era with the explosion of mobile devices. It is still the trend that more and more people are shifting away from desktops towards mobile devices. Most of companies are adjusting their business strategy to make it mobile first when branding and promoting their products or services.
The chart illustrates the research results that majority US consumers in the research are using mobile devices to check their personal emails. (Resource: Fluent ‘ 2018 Inbox Report For Consumer Perceptions Of Email’)
Statistics show that over 8 in 10 internet users access the web using mobile devices on daily basis. By the end of 2018, there are more than 2 billion mobile email users worldwide, and the figure keeps getting bigger. In 2019, over 60%A of email campaigns are accessed and checked on smartphones and tablets. It is not hard to see that email marketing is playing a key role in developing mobile first marketing strategy to drive brand awareness, clicks, and conversions that generate revenues for a business.
5. Build Trust And Credibility
People tend to purchase the things from the companies they know and trust. For small business, building strong relationships to gain trust and credibility from their consumers needs functional and economic tools. Email marketing enables you to engage and communicate with your targeted customers through providing and sharing informative, useful content via email campaign.
The prospects who are really interested in your products or service will be nourished and educated by the information shared by you, keep what you offered on the top of their mind, and eventually take actions due to the sense of reciprocity developed on your email campaign.
6. Easy to Share
Email marketing is easier to share as compared to billboards, postage, and flyers, etc. as the promotional email can be forwarded by the customer to many more potential users with just one click and that too with no charges.
7. Cost Effective and High Return On Investment
Email campaign allows a company to reach huge number of consumers while at a very low rate of cost, nearly nothing for each message. But when discussing the best marketing method, it’s equally important to consider possible returns, that is how much it will be generating for your firm.
According to the Data and Marketing Association, email campaign generates the highest ROI for investors. Companies who invested on email marketing were able to produce returns of £30 on every £1 in 2016 and this increased in 2017 to £32.28 on every £1. And these returns have been growing since the survey.
Marketers rate email marketing as the most effective channel for their return on marketing investment, comparing with other marketing techniques, like social media, SEO, online advertising, etc.. (Resource: Email marketing and marketing automation excellence 2018 report – GetResponse)
Harness The Power Of Email Marketing
Smart small companies will always look at marketing methods that are effective, manageable, and cost-friendly and have a tendency to spread their message across the globe. If you’re someone who is looking for all these qualities to boost your marketing campaign, then email marketing can be the ultimate solution to all your problems.
