"Good design is about how something works, not about how it looks or feels."
--Steve Jobs
Little did the mastermind behind such a successful brand know that we, as the human race, have evolved into superficial beings with time!
The furniture looked comfortable? Perfect, need not "match" the room. The color felt soothing? Not "necessary" that it should go with the theme.
There was a time when aesthetics or the conceptual work behind aesthetics for anything did not matter much.
But,
Today, things "need" to revolve around a theme, create the same kind of vibes to be appealing, and catch attention. Aesthetics are now as dominant as they ever could be on our decision making and hence need to be given the "rightful" importance!
Aesthetics- Wooing Customers The Right Way!
You open a website, the gaudy colors and the sketchy figures make your eyeballs dance the Zumba!
Wait a sec,
To let you imagine that…..
Finally, when your eyes get the chance to rest, you begin to wonder what just happened? What in the world was the designer thinking? Or was he paying an ode to some secret cult (mind machine whirring, will investigate this later!.
A color-coordinated website with just the right amount of boxes and arranged images and figures that are pleasing to the eyes at the same time comprehendible for your brain. This is aesthetics for you!
What Makes The Aesthetics Work?
From 2018 to 2020, the drop in the attention span is remarkable. So, if you are looking for your site to make the impact, it needs to be in one glance!
The websites need to be visually appealing. However, how functional the site is, if it doesn't have that touch, you might majorly be putting off a lot of potential customers.
The recent finesse that has become the crux of designing software has made designs intricate and nimble.
So without further much ado, if you are looking to launch a new site and very particular about not giving heart-attack to your viewer's eyes (not a medical possibility, we know, we know), you need to keep the following factors in your mind:
1. Flow With The Flow
Visually appealing sites stand a better chance at customer conversion than a poorly designed site. Not me, but 38% of people said. They no longer would want to continue engaging with a site that doesn't look nice!
According to the data collected, visitors view the website in the F-shaped pattern. Most of visitors only read 28% of the content on a web page. This is the pattern that needs to be adopted when adding content and images to the site.
Here is an example of a comparison between the right and wrong webpage design!
The image clearly shows how poor layout can affect the overall look of the website. It more like enjoying a jungle jim worth of content on a site.
2. Brand Your Website The Brand's Way!
You should always be highly mindful of your possible target market when designing the website. The webpage must be a reflection of your brand. The theme and color scheme should be in total harmony with the brand! Statistics show that about 50% of web visitors believe that website design is a critical factor for them to determine the credibility of a company.
Maintaining the right balance
An exclusive online offer flashes on your screen!
No! No! No sales happening here… Just imagine...
You waste not even a sec in visiting the site, but the design is way too crowded. You are trying to fathom to navigate the site, but those long, verbose paras ultimately make you exit!
The first impression makes lasting impressions; this is true, as we can see, 54% of visitors abandon the site if it does not look visually appealing. Your web design determines the first impressions that visitors will have about your website.
Finding the right mix of slogans, content, and images can help you keep your visitors engaged long enough even to make a purchase.
3. The Amalgamation Of Flexibility And Creativity
A beautifully crafted website, with oh-so-wow visuals, but wait, do we have another day for the website to load?
You can not allow your website to be slow. People tend to leave websites that load slowly, and despite having the perfect aesthetics, it ends up being of no use.
Resource: neilpatel.com
From the above chart, we can see that people like their sites loading real quick. With web page loading time going up, the possibility that visitors leave your website increase drastically. And this boiled down to the fact that you will lose nearly all of your traffic if the site is loading above 5 seconds!
Woah! That's like having your shop's door stuck and seeing your consumers leave from behind the glass doors! OUCH!
4. Made To Tailor Images
Who doesn't love more than perfect pictures of people parading around in so and so products?
We don't!
And we know you don't as well!
People like seeing real images, where they can connect and visualize themselves as looking like when using your product. So having real people instead of stock images can boost, as users can feel these images more like recommendations.
So, send out the word and connect with your real users.
Well, since you stuck with us so long,
Here are a few pro-tips!
- Never advertise excessively on your website, random pop-ups, and extra windows are a major, major turn off!
- Always have social media contact links. So visitors know all the places to find you and stay connected with you.
- Make sure that you keep updating your website on technical as well as visual fronts.
So now equipped with all the right information, you are all geared to launch your website and we are sure it is going to be a hit!
Final Word
Web designing is an art!
So would experts would like you to hear. But in reality, it is understanding what the consumers may want and peeking into their psyche and hitting the right chords and grabbing attention!
A website cannot be launched without their functionality being functional (sound ironic!), but appealing to the eyes so that they stick around.
