In today's world, video marketing has become a necessary tool to aid engagement with customers. It is often an effective way to capture people's attention and get them interested in a brand or product. Statistics show that 76% of companies already recorded an increase in traffic due to the addition of videos for promotions and campaigns.
Types Of Videos Used For Marketing:
Live Video:
Live video provides your viewers with a special look at your company or brand. It also attracts lengthier streams and boosts engagement rates. Viewers spend about 8.1x more time watching live videos than on-demand videos. Presentations, events, and live interviews also help to encourage viewers to comment on questions.
Explainer Video:
Use this type of video to help your audience understand why they need your product or service. According to marketing statistics, 95% of people have watched an explainer video to gather more information about a product or service. Many of these videos are based on the fictional journey of an ideal buyer who is struggling with an issue. This person overcomes the problem by adopting or purchasing the solution of the business.
How-to or Educational Videos:
These instructional videos can be used to teach your audience something new or build the basic knowledge they need to better understand your business and the solutions you offer. Statistics show that this can increase conversion rates by 80%. Your sales and service teams can also use these videos, as they work with customers.
Expert Interviews:
You can build confidence and authority with your target audience by conducting interviews with internal experts or thought leaders in your industry. 85% of marketers use influencer marketing strategies. Find the influencers in your industry— whether they share your point of view or not— and get your audience involved in these discussions.
Some Important Details To Take Note Of When Creating A Video:
Be Authentic:
The customers of today are intelligent and will not be deceived easily. They know when they're sold to and can readily distinguish between content that's aimed at teaching and content that’s trying to embellish. So, whether you're talking about a consumer product or a company product, trust them to rely on authentic, humble, and real videos.
Get Straight To The Point:
It is important to keep your video as brief and informative as possible. Video marketing statistics tell us that 33% of people will stop watching a video after 30 seconds, and 45% will stop after a minute. While social media platforms like Facebook, Twitter, LinkedIn, and YouTube do not really restrict the length of posted video content, studies indicate that videos shorter than 90 seconds have a mean retention rate of about 59%. So, if marketers want to create an efficient portfolio of video content for new-age media platforms, they need to consider brief format videos.
Make It Exciting:
When talking about new-age video platforms, it's essential to remember that many customers are millennials. And since 77% of businesses use these videos on social media, a lot of them are viewed by millennials. To guarantee that B2B companies do not fail to appeal to their audiences, they must remember to let go a little and have some fun. Sometimes a bit of humor, some nostalgia, or some enthusiasm might add more life to the material and make it entertaining, increasing its importance in the audience's eyes. It might also make the brand or company appear more genuine.
The infographic below includes 116 Video Marketing Statistics to help you get a deep insight into video marketing industry and understand how important it is to take advantage of video marketing when boosting your brand and driving business growth.
The Graphic Resource: REVIEW42.COM.
