Introduction
As a brand, it is essential that your website has all the necessary elements required for a great consumer browsing experience. One such way to do so is to add an Instagram widget on your website.
The big reason for the success of key social media platforms is that they provide diverse functionalities to the users. When you add Instagram widget on your website, you bring the power of social media to your business.
Why Instagram?
Instagram is one of the most popular social media nowadays with over a billion monthly active users and over half a million daily active users and billions of user engagement actions daily.
The best way to harness the power of user engagement, creativity, attention-grabbing content, and visual delight on the website for users can be fulfilled by Instagram.
Tools to Embed Instagram Widget on Website
It is extremely simple and easy to integrate Instagram with your website, you just need to find the right tools with best features. For your convenience, we have accumulated the best Instagram Widget embedding tools that can help you achieve these objectives.
1. Taggbox
It is a social media aggregator tool that provides you the option to embed the Instagram widget on the website. With Taggbox, You can aggregate content from Instagram using hashtags, handles, profiles, etc. into a single feed.
It then provides you the option to customize the Instagram feed to make it creative and attractive with colors, fonts, content highlights, and much more.
Then you can even moderate the content that you want to display and restrict from your feed along with the profanity filter option to restrict abusive content. The Instagram widget can fetch content in real-time from Instagram and display fresh and unique content on your website.
The Instagram widget feed is multifunctional with easy & quick setup and embedding for enhanced effectivity.
2. ProPhoto
ProPhoto is again a simple and easy tool that provides the option of adding an Instagram widget on a website. You just have to create an account on ProPhoto and provide access to your Instagram account.
Once the connection is set up, you can fetch the content from Instagram into the widget feed. Then it has options for customizing the feed from choosing the layout of your widget to adding texts & titles to the feed to select the image layouts.
You can also define the number of photos or grids along with spacing and image size customizations. This is an excellent tool for basic Instagram feed integration to your website.
3. LightWidget
LightWidget is a dedicated tool for Instagram that lets you add the feed from Instagram into the widget that can be displayed on the website. Lightwidget has many customization functionalities allowing you to make it more creative and interactive.
You can customize the Instagram content effects, content formatting, fetch texts with visuals, and most importantly add CTA’s to the feed widget that can draw actions from the users.
It is a free tool for Instagram widget embedding but the free version comes with some drawbacks as compared to the paid versions of the tools. The widget is compatible with different website building platforms like HTML, Shopify, WordPress, etc.
4. SnapWidget
SnapWidget provides the functionalities for embedding feeds from social media platforms like Instagram, Twitter, Facebook, and YouTube to grow your following and website engagement.
It is quite customizable with diverse options for widget layouts depending upon your requirements and space availability on the website.
Snapwidget is quite effective with fetching content actively from Instagram for a fresh stream of engaging content to the website. It has a free version for those who are looking for basic features.
Whilst the different paid plans include advanced functionalities for the widget like announcements, carousel, hashtag feeds, faster content updates, and more.
Benefits of Embedding Instagram Widget on Your Website
We have discussed what is Instagram embedding and the tools to do that on your website. Now we will list some key benefits of the Instagram widget on your website.
Firstly, you have the most important benefit of increasing user interaction and engagement with the website. As you have displayed an engaging and attractive visual content from Instagram.
Also, you enhance the website vibrancy with those beautiful images and exciting videos along with building social proof through the display of user-generated content on the website.
Besides, the opportunities of wider reach, awareness, and extended exposure can be unlocked as you bridge the gap between social media and your website along with cross-channelizing traffic.
The performance of your website will also increase as the users will spend a long time on your website leading to increased dwell time and its succeeding benefits in SEO performance.
Conclusion
Since you have explored the details of how Instagram can benefit your website and overall business. It is up to you to choose the best suitable tool for your business.
Embedding an Instagram widget on your website can help you increase your returns with minimal investments.
Besides, Instagram is the hub of commercial opportunities with growing popularity, therefore you should make the first move to capture these benefits over your competitors.
