Before we start explaining to you how amazing podcasts are,
Let’s begin with a basic fundamental we’ve been taught in our business schools.
For everyone who attended anything commerce and business-related- session, school, course whatever,
What is marketing?
It’s how you make your business speak out and attract people, right? You tell people your core values, your objectives, things that set you apart from your rivals, and whatnot.
Now comes the exciting part:
What is one of the most effective marketing techniques?
A hint for you: It includes your employees.
Podcasts!
Podcast To Broadcast Your Brand
Yes, videos or write-ups managed by your staff work to attract your audience,
But come on, in this world where everyone is rushing to get things done, barely having time to avail some quality tea breaks,
Do you think, people have time to watch videos or read informative blogs, take all the promotional content, and give it all their full attention?
We think not.
See, the unique selling point of audios is that you can be doing your laundry or standing on the bus station and yet,
All you require are your headphones, and you will be able to listen to the audio without any hassle.
Now that we have established that podcasting is quite vital for your brand,
Let’s now discuss how podcasts help you establish deeper bonds with your customers.
They Are Super Interactive
Remember when we were little, had family get-togethers and everyone sat after suppers. Our elders would talk about ancient legends, historical events.
Or, even we and our cousins would trade family secrets, we weren’t allowed to know, or embarrassing school moments. Yeah, it was the storytelling time precisely.
In short, a podcast is a kind of storytelling. You get to talk about anything, from what’s trending, to your experiences, etc.
This whole time, when you share things about your life or even share any random story or incident,
Your audience listens and can relate more. They understand what you are trying to say, and most of the time, they can’t help but bond with your brand because of these talks.
Podcasts are hyper engaging. Why?
Because as you speak and your audience listens, it soothes them and,
Because of no background music or sounds like those in marketing videos, their brain is focused mainly on the words you utter.
Let us offer you an example: would you rather listen to your favorite song using your headphones or directly through your mobile’s speakers?
Chances are, you’d prefer headphones, right? It is so you can concentrate on the beats and lyrics even amidst the noisy streets or bus rides, duh!
The same is the case with podcasts.
Also, it depends on how you start your podcast too. Initiating with a catchy phrase to grab your listener’s attention is a great way to get them hooked with the rest of the session.
Intros like “So, there was one time I was watching Simpsons and saw this scene reminding me of yet another thing happening today” work like a pro.
We know because it certainly did pique our interest once.
Giving Your Brand A Voice Helps People Trust You More!
Podcasts are about giving your business its own voice- voice to convince your listeners that YOU are worth it.
As people here, your voice as you talk about things that connect you both, it’s the feeling that your listeners are relating to actual humans. Videos and newspaper ads might be made interesting using animation and other tools, but hearing a fellow individual’s voice makes it more ‘real.’
Remember how we were thought to never interact with strangers? It’s because you do not know their intentions or their identities, just like how you do not trust a newspaper or online ad right away. You make sure the source is reliable and not a spam or clickbait before you contact the advertiser.
Podcasts, you can say, help eliminate the ‘stranger-danger’ factor when you are marketing and striving to improve your bond with your audience.
Your listeners hear your voice, know that you exist; it’s real-deal and genuine. Once you cover this part, trust us, people will find you trustworthy enough to buy from you.
What’s the first stage of friendship? Trust, yes, precisely. Once trust is established, you are sure to become good if not best friends in no time. That’s how it goes with any relation actually- including the one between you and your buyer.
We mean,
That is why podcast listeners continue to increase each passing day.
According to the study, podcast listeners have doubled between 2018 and 2019! Also, one-third of the millennials listen to podcasts regularly.
Figures help to realize how vital podcast marketing is becoming, right? And, a big driver for the stats is the fact that adding audio helps with establishing credibility and integrity of your brand.
Now, you might have understood how podcasting is it to engage more in-depth with your targeted market. The next part is how to accomplish this.
Fret not, we’ve got you covered.
Because we cherish you so much, let us also offer two strategic ways to accomplish this all as well.
Urge Your Audience To Offer Their Feedbacks
Assessing the response and reaction of your targeted people is vital. Ask for your traffic’s response on your sites and webpage. Determine what factors they love, what they would want to be altered, understand your strong elements, and what needs improvements.
A major key point:
Never disregard even single feedback. Try thinking from the perspective of your consumers and try responding to the feedback as soon as possible.
Incorporating the responses in your business decisions, addressing and answering queries through podcasts will work wonders. This will show that you value your buyers;
You give them the importance that you center your brand on them and their opinions.
If It Is Possible, Try To Meet As Many Of Your Potential Audiences As You Can.
Before compiling details for your podcasts, and deciding how to design them and their content, having a meet up with your target audience is very beneficial.
No, we do not mean you meet the whole of your consumers- that is unrealistic.
What we mean is that you set up sessions with a small group of your target market before hosting podcasts.
This aids majorly in the connection-building factor. You can understand where your clients are coming from and what their thought processes are related to your brand.
You can use this related information when developing your marketing campaigns. Customer insight is, after all, one of the most priced assets you can get your hands on.
Sure, communication using email or digital media is efficient. However, face to face interactions has their unparalleled charms and potentials.
The kind of connection that direct and verbal communication allows you to top other forms.
The fool-proof road to customer retention and brand loyalty, we’d reckon!
Ending Thoughts
We sure hope we convinced you of the significance of podcast marketing. Believe this when say that podcasting is LEGIT, especially in these contemporary times and the ones to come. Podcast marketing holds massive potential- mostly because of how personalized the concept is, how you can customize it to target your market in a crazy effective manner.
The more you connect with your market, the more people are aware and interested in your brand, the more chances there are that they will become your buyers. The intimacy that podcasts offer is distinct and very efficient to boost your market share.
What are you waiting for? Prepare your platforms and bond even more with your target audience. Set targets and see how you outbreak them to reach much higher milestones.
