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Passive income ideas #6: buying and selling websites

August 27, 2015

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You can make money by buying and selling valuable websites. It is quite like you invest in real estate or equities and sell in a short period of time in order to make a quick profit.

One of the main advantages of investing in websites is that you don’t need to build an audience and wait for the site to pass the Sandbox (a waiting period that all new websites must incur before they can be indexed by search engines).

Moreover, if you make a few tweaks to improve the performance of the website and keep it for a little bit of time, you can flip the sites and make more money than when you started.

Here is a list of 7 tips for you in order to make profit with buying and selling websites.

1.Buy sites that will grow

Websites that have the potential to generate advertising revenue is your targeted sites. For example, if the sites already have a lot good contents but are not fully monetized, these sites are the ones you should consider to buy. After you purchase these sites, you can then tweak to improve and monetize it. After holding on to these sites for a short time, you can make money.

2. Where to find websites for sale

To find good sites you have to do a good research on web. You should use search engines such as Google and locate those webmasters who perhaps don’t take their sites too seriously but have been working on it and creating contents for many years. Below are some of the most popular places to find websites for sale:

  • Website marketplace (Flippa.com, Websitebroker.com, etc.)
  • Website brokers (Wesellyyoursite.com, Filppingenterprises.com, etc.)

3. Examine the performance

Before you decide to buy a site, you should check their status first. Most websites should have statistical figures regarding the number such as unique visitors, PR, conversion rate, page views keywords, etc. A webmaster of a good website should be confident at providing those statistics to prove site’s good performance.

4. Check the financials

Because sellers can easily exaggerate some numbers indicating their financial performance, you should do some research first.

One of the best ways to take is to examine the site’s advertised profit against its traffic. For example, if a webmaster claim that he or she can make $300 per month in income from a site that only has 300 visitors each year, something definitely goes wrong.

5. Buy a site that has targeted traffic

You should buy a site that has already brought in regular targeted traffic for a product or service you already produce or sell. Don’t simply buy a site with high traffic but doesn’t have the type of audience can leverage for revenue.

6. Buy a community driven site

If a site doesn’t generate income, you can find out if that site has a massive forum filled with a nice target audience. Normally, this kind of community can bring in traffic that can be easily turned into ad revenue once you monetize the site.

7. Tweak the website

If you are good at SEO (Search Engine Optimization), HTML or CSS, you can easily improve your website and its future value on the market. If you are not comfortable with these techniques, you can hire the professional companies such as First Site Solutions to help you.

Yonge Chen

BY

Web Developer/Digital Marketer

As a Web Developer,  I plan, create and code web pages, applying both non-technical and technical skills to produce web applications that meet the customer's requirements.

As a digital marketing specialist, I am well versed in SEO, SEM, inbound marketing, content, social media, and heavily get involved with all sides of online marketing to help clients generate opportunities, drive sales, and build brand.

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