It is very obvious that people do not quickly trust a brand for the purchase, and therefore, they refer to reviews and opinions. According to a study, more than 89% of people read online reviews before buying any product, making reviews and feedback an essential part of any brand.
The Internet provides various platforms where people can express their opinion regarding any product and brand. Still, many of these platforms provide spam and fake reviews, and hence there are authenticity problems, and this is where Google reviews come in. Even for businesses, Google reviews are important as they add credibility to their brand. Many businesses embed Google reviews on their website using Google review widgets.
Google only allows authentic users to post their feedback; therefore, it has a good reputation, and people show their trust in this platform. It provides great helps to businesses as well, as reviews provide insight on the brand’s reputation in the market; in addition, they get to know their flaw if there is any.
It is common practice that people read Google reviews before making a purchase; you can save their time that goes into exploring reviews and win their trust by displaying Google reviews on your website. Google review widget assists you in showcasing these reviews; many tools in the market provide a dedicated Google review widget. But for your ease, we have listed 3 best tools that add reviews to your website and add charm to your website.
Top Three Tools to Add Google Reviews on Your Website:
1. Tagembed Widget
Tagembed is currently the best social media aggregator in the market; it helps you to aggregate social media feeds from 15+ social media platforms and displays them on your website. It provides a dedicated Google review widget that gathers all the reviews about your business and showcases them beautifully on your website.
Additionally, it also provides you with the option to customize the widget, so you can change font size, font style, and more and match the feed according to your website’s style. In addition, it also provides you with full control over the feed. For example, if any review you think is inappropriate or doesn’t provide detailed feedback or in any way spoils the quality of your website. The tool provides you with a moderation feature that allows you to filter out those reviews and keep the feed informative for your user.
Tagembed provides real-time updates, which means it automatically provides all the latest reviews on your website. Therefore, you don’t have to refresh the feed manually. Moreover, the widget is a coding-free tool; hence even if you don’t have any coding experience or skill, you can still operate the widget.
2. SociableKIT
SociableKIT is another amazing tool that offers you a Google review widget that helps you in gathering Google reviews related to your business. Then, it displays them on your website, enhancing the visitors’ browsing experience. Visitors get the details and reviews of the product on the same website, which saves their time. The platform offers a 7-day free trial; you can experience the tool’s features during the free trial, and if you would like to continue using the widget, you can choose from their annual or monthly plan according to your need.
3. WordPress Google Review Plugin
WordPress is the most popular website building platform, as 500+ sites are built each day using the platform. In addition, the platform provides various plugins that beautify users’ websites. So, if you are using a WordPress website, then you can use WordPress Google Review Plugin. Just like the tools mentioned above, even this plugin helps you collect Google reviews to display them on your website.
The tools provide you with the feature to customize the collected feeds and match them according to your website’s style. Thus, you can show your creativity and some creative themes to add grace to your website. Moreover, the plugin also provides the sidebar to display the feeds in the sidebar layout, which provides great benefits. You can place the sidebar on more than one page, and you can use it effectively. For example, you can display reviews of each product separately on different web pages, so the visitor has the ease to know about the product, and it reviews all in one place. These measures help you to attract visitors to the website and increase your brand’s reputation.
The only disadvantage of the tool is that it only supports the WordPress platform and is not compatible with any other website platform.
Benefits of Using Google Review Widget on Website:
1. Provides social proof
People also look for reviews and social proof before buying any product from any brand. Even when they are at the final stage of their purchase, they look out for options and better opportunities or look for reviews of other competitive products to ensure they are not making any wrong decisions.
Thus, by providing them with Google reviews on your website, you provide them with the ease to read reviews about your products, which saves the time and effort that goes into searching each website for review. At the same time, it helps you, as it motivates the potential customer to buy your product and stops any distractions.
2. Increases brand awareness
Whenever users post reviews about your product or brand, their connections (friends, colleagues, people in social circles, etc.) also learn about your brand. That eventually increases your reach and enhances brand awareness.
Also, by embedding them on your website, you increase the web traffic while positive reviews and feedback helps you to convert your visitors into your customers.
3. Increases conversion rate
As already being said, positive reviews and feedback help you in turning your visitors into customers, and at the same time, it even helps you to convert your customers into loyal customers.
A customer feels respected when a brand considers his opinion and shares the feedback; it shows that the brand cares about the feedback. Therefore, it helps to build strong customer-brand relationships.
4. Creates feedback circle
Google reviews itself encourages people to post their reviews and opinion on a particular product or brand. And when you make the reviews and feedback process smooth, customers tend to give their reviews and opinions.
Summing It Up
An impressive and informative website is an essential part of a business. A good-looking website attracts more visitors, and by displaying reviews about your brand or products you increase the credibility of your brand. Google review widget is a great tool that assists you in building a customer base.
