Businesses run on symbiotic relationships where both the partners gain. For a business, this symbiotic relationship is from two ends. The internal end comprises the employees, and the external end comprises customers. Gifts and rewards are a great way to retain employees and clients in the long run.
Corporate gifting is one important marketing strategy that a business needs to follow. Let us find out in detail the benefits of the same.
1. Motivates the employees
Employees who are highly motivated contribute to the company's growth. When they are recognized for their efforts, they are encouraged to perform better. Gifting them on occasions that are special to them and the company can go a long way in creating a good bonding with them. They work towards achieving the common goal of the business and, at the same time, attain greater heights in the company.
2. Employee retention
A motivated employee who loves the work atmosphere will only wish to continue in the company. A simple effort from your side in the form of gifts and rewards can help retain the employees for a long time. Employee retention, in turn, helps reduce costs to the company. Skilled and satisfied employees are assets to the company, and they must continue for a long.
3. Brand promotion
This point is from the consumer's point of view. Satisfied consumers will become your brand ambassadors. They, through word of mouth or through providing reviews online, help to promote your brand. Corporate gifting is a great way to promote your brand through your consumers. Your gifts carry your logo and can remain in the minds of potential customers too.
4. Customer retention
Gifting is also a way to retain customers. It is also important to note that gifting alone cannot help in creating long-term customers. The customers may start to feel that a compromise in quality is hidden through gifts. Along with the good quality of service, offering gifts to customers can have a great positive impact on the company.
5. Improves relationship with employees
It is always good to maintain a healthy relationship with the employees. Any chance for friction should be avoided in the interest of the business. Gifting and rewarding the employees can be the best way to maintain good relations. They help to maintain a positive work atmosphere. Employees feel included and are more open with suggestions and feedback. This is a very good sign for the growth of a business.
6. Cost-effective means of advertising
Corporate gifting is a cost-effective means of marketing your business. This is a very effective way to stay in clients' minds for a long. The gift provided should be such that it can be used regularly. This means every time the client looks at your gift. Your business comes to the forefront. Without much effort from your side, this is a wonderful opportunity to grow your brand.
7. Best way to thank the customers and employees
Corporate gifts are the best way to express your gratitude to employees as well as clients. You speak your mind through your gifts and thereby create a good impression. This recognition is what makes people follow your brand.
When Is The Best Time To Give Corporate Gifts?
There are several occasions on which you can gift gifts to employees and customers.
1. Gifts for a new recruit
A new joinee bundle will be a great source of excitement for the new employee. It will boost the employee’s morale and will improve productivity. Many companies offer corporate welcome kit to the new employees which include water bottles, tablets, coffee mugs, headphones, t-shirts, and more.
2. Gifts for Christmas
Christmas gifts to employees and clients are a good gesture. Gifts that are related to the occasion and that also carry your logo is one of the best marketing strategies.
3. New year gifts for employees
New year gifts are common in many companies. With the ushering in of the new year, your bond with the employees and clients is strengthened more. Chocolates, gift hampers, desktop calendars, and gift cards are a good way to wish a happy new beginning to your valuable assets.
4. Gifts on employee work anniversaries
Remembering the work anniversaries of employees is a wonderful way to remind your staff that they are recognized. Gifting useful corporate work anniversary gifts improves the morale of staff and induces them to contribute more to the organization’s growth.
5. Gifts on the occasion of signing a major contract
Bagging a major contract is the combined efforts of the staff and the business management. This is the best time to reward them for their contribution. They feel they are important when their role in the organization is appreciated.
6. Gifts for successful completion of a project
Completing a big project with great success is possible only with the contribution of the employees. This is a very good opportunity to reward them.
7. Client appreciation gifts
Gifts to recognize the client and his long-term relationship with the business is one the best things to do. This improves the bond between the client and your brand.
8. Monthly gifts to recognize the best contributor
Rewards to employees every month based on their performance make them contribute more. This practice will help to generate more star performers in your company.
Examples of corporate gifting
Some of the best gifts that you can share with your employees and customers are:
- You can gift small plants that can be placed on the desk. Plants indicate growth, and this can symbolically help the growth of your employees and, in turn, your business.
- Gift hampers containing chocolates, different coffee/tea flavors, and sweets can be given on special occasions.
- Personalized gifts like t-shirts with manes printed on them, backpacks, etc., are also a good choice.
- Reusable environment-friendly shopping bags with your logo is also a good way to reward your customers and staff.
- Travel kits can also be gifted to your employees. To those who do a lot of travel as a part of their work, this can be of good use.
- Products that can be placed on the desk at the office are another good gifting choice for the staff. Small clocks, calendars, pen stands, tablet holders, mugs, etc., can be given as gifts.
- The laptop is where a major part of the work is done. So, gifting personalized laptop bags and laptop sleeves/skins can be a source of encouragement to the employees.
Conclusion
Building a strong and long-standing relationship with the employees and customers is very important for the survival and success of your business. Always look out for ways to recognize them so that you are recognized too.
