Everyday musing of a business owner:
How can you know what will work best for your brand?
Study where your customers are coming from, of course!
They say that the best way to understand consumer behavior is to stand in his shoes and think from his point of view.
Stop! leave the customer be, we didn't mean that to take off the shoes literally!
And today, we will be showing how exactly you need to do that.
Online Businesses And You!
Close your eyes and think back to the last time you ordered something online.
Did you run a Google search for the item you needed and click on the first few links that sold it?
If so, you are not alone. In fact, this is how 3 out of every 4 online business transactions start in the modern world.
This is especially true for the younger generations. It is how the millennial and the Gen Z does their business. A quick fun fact: as much as 50% of the millennial have shopped from a business they knew nothing about previously by simply searching on their phones.
What does this mean to you as a brand that deals with online transactions? Amp up your digital marketing strategy! It is time that you jumped onto the bandwagon and started making the profits that your business has the potential to generate!
SEO Perking Things Up For Your Business
SEO is among the most effective digital marketing techniques of today!
One of the most important techniques in digital marketing is SEO, or Search Engine Optimization. Like the name suggests, it is a marketing strategy that places you in the most favorable top position on the search results page.
Hence, it bumps up the chance that a potential customer will visit your website rather than a close competitor’s.
When Search Engine Optimization is employed the right way, it can take your business to new, unfathomable heights. There are so many ways that SEO done right can promote your brand.
Let us look at a few of them.
1. Your Website Traffic Data Shoots The Sky
Do you feel like people are not checking out your website even though the quality of your products clearly outshines that of your rival’s products?
If you said yes, then a lower search engine ranking might be the cause.
We have already discussed how any customer tends to click on one of the top most results on the search results page. But what exactly is the extent to which your search engine ranking affects the likelihood that you are the lucky link that’s picked out of hundreds and thousands of the ones available?
Studies show that the topmost position on the page gets an overwhelming 33% of all the clicks generated by a specific query, comparing to 18% for the second position, 12% for the third position, and less and less traffic with position degraded.
Think about this for a second!
If you optimize your webpage to get that favorable top spot, you might just go from getting 1 or 2 clicks a week to hundreds and thousands every day!
Now, that’s some improvement!
2. The More The Merrier
More people visiting your website means more people buying your products!
Now, we know what you are thinking. With such a dramatic increase in your website traffic every day, there is bound to be a significant increase in the sales too, isn’t it?
And yes! You are absolutely right! The more the potential customers visit your page, the higher is the likelihood that they leave it after having made a transaction! So say goodbye to struggling with selling your products now, and get ready to manufacture at a greater speed lest you run out of stock!
3. Winning The Name Game
A name at the top makes you look trustworthy!
Here’s another quick scenario. You need to buy a phone. You do your research, and finally shortlist two contenders from the endless options available. Now, these two phones are pretty much the same, and exactly what you wanted. Except, you have never heard of either of the manufacturing companies.
And when you run a Google search for the phone with the specifications you want, one of these brands is the second link on the page. The other is all the way down to the fifth one. Which company would you rather buy from?
“Well, that’s an easy pick”, you say, and go on to buy from the first brand.
But what led to this decision? How do you know the second brand is not better than the first one?
Just like you judged how trustworthy and reliable a brand is by its position in the search results, so does everybody else. The lower you go down the list, the more questionable your authenticity become.
SEO keeps that from happening, and helps you portray yourself as a legitimate brand.
4. The Boss Of Information
You become a reliable source for information in your field!
And if the boost in website traffic, the incredible increase in your sales, and the excellent brand image was not enough reason for you to pay attention to your brand’s Search Engine Optimization, the right approach also establishes you as an authority in the business.
A huge part of SEO is content optimization. When you put up articles and blogs on your website that the audience wants to read, search engines automatically give you a bump on the search results page. And in the process, customers begin to treat you as a reliable source of information.
Final Word
Hence, you slowly and gradually become the go-to website for anyone who is looking for an insight to the business you are involved in. People begin to quote you, your brand image further flourishes, and you make more money.
In short,
it turns into a happy cycle of :
content users = increased web traffic = healthy brand image = more sales = more money into user friendly marketing = content users.
