As a very efficient advertising strategy, social media plays a crucial role in the development of any business. It is versatile, dynamic, and suitable for making connections with potential customers. Furthermore, you can easily integrate it into other advertising strategies to make them better. One of the best combinations is incorporating social media into your SEO strategy.
We want to talk more about ways you can do this. Also, we want to explain why this is such a good combination and why your business can benefit from it.
Align your social media profiles with the SEO strategy
Even though a social media profile is a different entity from your website, it should still abide by the same principles of SEO. That means you should use the same keywords to optimize your social media profile and content for SEO.
Include keywords in post titles, content, tags, and so on. Furthermore, ensure all your social media accounts are optimized for relevant keywords. That will also significantly improve your search rating.
As an additional step, make sure to include the link to your website on your social media profiles. That will create a connection between the two environments, drive more traffic to your website and improve the conversion rate.
Only share high-quality content
Let us say you are writing three social media posts per day. That's a total of 21 posts per week or 84 posts per month. However, out of those 84 posts, only 20 are high-quality posts that drive traffic. The rest is just filler posts, so your social media profile has some activity.
It is not possible to rank on the first page of search results without quality content.
Even if your goal was to have 20 high-quality posts every month, you are now wasting time writing 64 posts without impacting your social media profile. The more quality posts you have, the better. That will substantially drive traffic to your website, which will also affect SEO. Also, if you have many low-quality posts, you will lose followers over time, even if some of your content is relevant.
Encourage sharing content
Another reason why you need high-quality posts on your social media is that you want to encourage content sharing. The most significant benefit of social media is that your followers can advertise you by sharing your content on their accounts.
If you optimize posts to target the right keywords, as people share them, the number of your keywords will increase. That will significantly impact your SEO strategy, even if we don't count the organic traffic flowing to your website.
If you are in need of inspiration on how to achieve this, feel free to monitor your competitors on social media. You might discover a new approach to help you engage with your audience.
Respond to comments and messages on social media
Even though it may not seem that responding to comments on social media affects your SEO, it actually does. By regularly communicating with your followers, you are increasing engagement and trust. They are more likely to want to do business with you, affecting your SEO.
More people will search for your business once they see your social media engagement. Furthermore, you can also add relevant links to your replies on social media, which will build backlinks toward your website. For example, you can link the contact page if someone asks where your business is located.
Leverage user-generated content
A great thing about social media is that your customers can also create their own content. For example, a customer might do a product review video if they purchase a product. This is very beneficial to your business and a great way to incorporate social media into your SEO strategy.
Reviews are one of the most important local SEO elements.
Besides helping other potential customers make an informed decision, this type of user-generated content will also positively affect your SEO. Furthermore, once they create content and post it on their social media profiles, there is a high chance that their friends will also share the content.
As a business, it is crucial to encourage this type of positive behavior and engage your audience to create user-generated content. You can offer a discount, special deal, or giveaway if they agree to write a review and share it on social media. This is an excellent strategy to be engaging on social media. Just remember that this must be a genuine review, not a fake one.
Measure relevant metrics to improve SEO strategy
Keep in mind that some content and some strategies will not be as successful as others. That is just the reality of social media advertising. One of the crucial steps is to constantly monitor the most relevant metrics and understand what content is not performing as expected.
Furthermore, you also need to know what content is doing what it's supposed to do: engage the followers. Measuring performance is essential to all strategies, and nothing can work without it.
Do A/B testing on social media
Another important strategy is to do A/B testing. This is a part of measuring the most important metrics. What you should do is create two pieces of content that have a slight difference. That could be the choice of colors, the position of the text, or different keywords.
A/B testing will help you determine the most efficient ads for your social media campaign.
Once you have your two different versions of content, you should present them to two different audience groups. Measure the results to see which one was more efficient. Here is where you want to measure metrics relevant to SEO. For example, which of the two versions drove more traffic to your website?
You can use this strategy to improve any content. A/B testing is very efficient and is one of the best marketing techniques at your disposal. This is especially important for eCommerce businesses that want to advertise on social media.
Incorporate social media into your SEO strategy
There are many different ways to incorporate social media into your SEO strategy. Understanding what works best for your business and your customers is important. Not all strategies will be efficient, which is why this process requires a lot of trial and error. However, as long as you are persistent and have the right approach, you will create a winning social media strategy that will substantially improve your search engine ranking.
