Instagram is one of the most popular social media networks in the world, with 1 billion users. It is not surprising that influencers are using Instagram as their primary platform. The stats from Statista shows Instagram is the most favorite for influencer marketing.
An influencer is referred to as a content creator. A blogger is a trusted resource with outstanding engaged followers on social media who share genuine content and information on various products and services via social media, a blog, or a website.
Influencer marketing is a content marketing strategy that promotes brands, services, or products by partnering or collaborating with an influencer. The influencer with fewer followers experiences higher engagement because the smaller amount of Instagram followers translate into a higher engagement rate and ROI.
Interesting statistics about influencer marketing
- 89% of brands use influencers to create unique content about their product.
- 77% of marketers use an influencer to drive more engagement.
- 56% of businesses use influencers to drive traffic to their website.
- 43% of brands use an influencer to reach a younger audience.
The following stats will explain how brands and marketers are using influencer marketing to increase brand reach. According to the report of Bloglovin, there are more than 2,500 global micro influencers who found Instagram is the most effective platform to engage their target audience.
Types of Influencers:
Influencers fall into different following, different niches, and they have various ways to create content. It is most important to understand what type of influencer will be perfect for your brand. There are four types of influencer you need to know:
Nano- Influencer:
Nano influencers are content creators who typically have 1k to 10k followers, and sometimes they advertise on social media. These influencers have got popularity with both brands and customers.
Micro-Influencer:
These types of influencers have less than 100k followers, and they are known as industry experts. Micro-influencers can build a strong relationship with their followers, and it is an easy way for brands to reach their target audience.
Macro -Influencers:
Macro influencers have between 100k to 1 million followers, these influencers may be celebrities, but micro-influencers have grown into macro-influencers.
Mega Influencers:
These types of influencers have more than 1 million followers, and mega influencers are often celebrities.
In this article, we will look at the 7 effective tactics to help your brand get more audience and sales.
#1. Why use Instagram Influencer Marketing
If you spend a few minutes on Instagram, you have a great chance to see an influencer post. When it comes to influencer marketing, Instagram is the best platform for brands to reach their target audience quickly. Instagram has an average of 3.21% of engagement rate when compared with other social media networks.
People using Instagram influencer marketing to increase their brand awareness and drive more sales on this platform. With the influencer recommendation, users have a great chance to buy products and services without any hesitation.
Partnering with influencers and making content will engage your followers and reach more people on Instagram. At last, you will enhance your business and get brand reach within a short span.
#2. How to find Right Instagram Influencer
Collaborating with influencers can help you to grow your business and build your followers. Instagram influencers always have expertise popularity to have engaged followers, and they might be celebrities or popular people from TV shows.
Choosing a perfect influencer for your brand will help you place your content in front of many people interested in your brand. First, you should select an influencer who is relevant to your brand.
Before selecting influencers for your brand, you need to evaluate them because evaluation is necessary or choose the wrong influencers. Measure your influencer reach and engagement rate. A recent Instagram research says influencers with 1k to 5k followers have higher engagement than big influencers.
#3. Build a brand Influencer Relationship
If you are looking for a unique way to get higher engagement for your brand, you need to find a brand ambassador. Build good relationships with your influencers, and it helps them share their experience with your products and services.
Once you find a perfect influencer for your brand, you should give them proper instruction about when and what to share your products. Tell your influencer about your expectations to avoid any confusion in the future.
Share everything about your brand's events, brand news, and you can give a discount code that influencers can share on Instagram. It will increase your sales.
#4. Add the advantage of Instagram Reels and Stories
Reels are the latest and engaging feature on Instagram. Using reels, influencers can create compelling and fun content about your brand that will help you to get more Instagram reels likes for your reels videos. Influencers already have a strong presence on Instagram and other social media. Hence, that reels content will be popular and get high level engagement.
Reels are the perfect place to promote your brands over a massive audience on the explore page. Hereby anyone can see your reels, and it will drive more sales to your website.
Instagram stories are another popular way for brands and influencers to market their products. Creating shoppable stories is the best way to drive more sales and direct your audience to your product page.
Influencers add shoppable stickers within their stories to tag products. It is a good way to drive more sales and traffic from Instagram.
#5. Invite Influencer to your Product Event
Many brands on Instagram often invite influencers and celebrities to attend their brand event and product launch, and they ask them to talk about their product. Many businesses organize events to drive brand awareness and product promotion.
These types of functions and events and influencer collaboration will help you to increase your audience's attention. In fact, 30% of people like to purchase the product without recommendation by influencers. 70% of users are buying products with the recommendation of influencers and celebrities.
#6. Understand the cost of Instagram Influencer marketing
Before starting planning your marketing, you should understand your budget and make a plan accordingly. While Instagram influencer marketing is always expansive so plan your proper budget, it can help you to avoid unnecessary costs.
There are many micro influencers who are still willing to exchange free products for your brands. If you want to work with an influencer having 100k, you should pay the amount for your post.
Many influencers charge $1,000 for each Instagram post, and the charge may vary for different services such as Instagram reels, stories, and IGTV videos.
#7. Track Your Success on Influencer Marketing
If you want to develop your Instagram influencer marketing for your business, you need to understand who your influencer marketing is working with and track your metrics. According to the stats, 79% of brands measure the success of their post by how much engagement they receive.
Here are some metrics that brands use for measuring the impact of their Instagram influencer marketing
- Engagement rate: comments, likes, and shares
- Website traffic: audience visiting your website
- Sales: total number of sales you get
- Brand sentiment: how people talking about your product
Using the power of UTM parameters is one of the tools it will help you to track your performance and use Instagram influencer marketing for marketing your brand and driving more sales to your website.
Conclusion:
Instagram influencer marketing is one of the great ways to gain more success on Instagram. Having collaboration with influencers can increase your brand, explore and drive more sales. By using the above tips, you can enhance your business with Instagram Influencer marketing in 2021.
