As an online business owner, you may ask this question: How does an online business compete in a global marketplace. Perhaps one of the best answers is a commitment to creating and retaining satisfied customers and the implementation of marketing strategies to achieve this commitment.
When we are talking about the online marketing strategies, we should be aware that strategies to marketing online business in these days are very different from ones to marketing traditional business in old days.
Today consumers can search the Internet to find the best price for their favorite products. They do not even need to visit the supermarket. They can place orders over the Internet and have the pizza delivered to their homes.
All these consumer behavior changes have also led the changes of marketer behavior nowadays. Clever marketers realize that traditional marketing is becoming less and less helpful by the minute. They believe that there has to be better ways.
In this article, I summarize what I believe are the best online marketing strategies today.
Strategy 1: search engine marketing (SEM)
Search engine marketing is a type of Internet marketing. Unlike search engine optimization (SEO), SMM can increase website visibility in search engines through both paid and unpaid search activities. SEO only earns traffic through organic search.
Although SEM is a wider term that incorporates SEO, SEM is now typically used to mean paid advertising with AdWords or Bing Ads and pay per click.
SEM has become one of the best online marketing strategies to increase sales online.
I add the links below related to the subject of SEO in case you are interested.
Strategy 2: social media marketing (SMM)
Social media marketing is a part of SEM. If SEM is the brother in the online marketing family, then social media marketing is the sister in this family. They play the same roles in online marketing, but in a different way.
SEM can grow website traffic through search engines: organic search or paid search campaigns.
Social media marketing is, on the other hand, a form of Internet marketing that involves implementing different social media networks to grow website traffic.
Social media marketing is a great marketing strategy especially for small business to increase its exposure in the public.
You can jump directly to links below to get more details about social media marketing strategies.
- Social media marketing strategies: smart ways to market your business online
- Social media marketing: a new trend to market your business
Strategy 3: content marketing
Another strategy to increase your website visibility is content marketing. Content marketing is a marketing strategy of creating quality contents that attract your potential customers’ attention and motive them to take action on your website.
The core of this strategy is to deliver consistent, ongoing valuable information to potential customers in the hope that they finally reward us with their loyalty and business.
The information does not simply mean text stuff. In fact, it can be presented in various additional formats, such as video, audio, e-books, images, etc.
Strategy 4: email marketing
Everyone may know email, but Email Marketing is totally different. Email Marketing, or List Building as it is widely recognized, is another online marketing strategy that you should know.
Email marketing is a form of direct marketing that stay connected with your audiences. With this strategy, you can easily reach those who have a high degree of interest in the products you are promoting.
One of the best ways to implement this strategy is to establish opt-in forms on your website.
OptinSkin is one of the best choices for building opt-in forms if your website is powered by WordPress. OptinSkin works with various Email Marketing serves like AWeber, Google feedburner, MailChimp, etc. Besides, it can be placed anywhere on your web page. This is one of my most recommended tools I put in my resource page.
Strategy 5: mobile marketing
Mobile devices like smartphones and tablets have been widely used by people worldwide nowadays. If you ignore the importance of mobile marketing, you stay behind in your online marketing efforts.
Mobile marketing works in various ways. You can use QR codes to let users to scan and take them to your desired webpage; you can advertise your products through mobile apps; even you can create interesting mobile applications and let users to purchase your product online.
In addition, a responsive web design that adapts to different mobile device widths has become very important for implementing mobile marketing strategy.
In summery
If you really want to establish yourself as a long-term successful online marketer, then implementing the right internet marketing strategies is the key to your success. The above are some of the best five online marketing strategies that can help you increase your website visibility and get more sales over your website.
