If asking online marketers what the most challenge is for their online business, their answers are probably similar-lack of website traffic.
For those newbies of online marketing, building link is not easy. Writing outreach emails and creating killer content are time consuming and, somewhat terrifying.
However, there are always easy wins.
Do you know that although inbound links still play an import role in Google’s search results, SEOs in these days have many ways to gain increased search traffic without ever building a link?
Here are the tips…
1. Mobile SEO
I have seen many people gluing their faces on the screens of their smartphones in the public spaces. The rise of smartphones and tablets has changed the way that modern web designers design their websites.
If your website is not designed for a wide range of screen widths and heights, you are losing visitors and traffic. Detailed information on the responsive web design in the article Responsive web design: the best choice for your mobile SEO strategy.
2. Long-tail keywords
Long-tail keyphrases typically include three, four, or more words. For example, “online business ideas for women”, “cheap antique furniture”, and “antique love chairs” might be typical long-tail keywords for an online business.
So, why long-tail keywords?
Because the competition for rankings of shorter keywords can be fierce compared with that of long-tail keywords. This means that while long-tail keywords may contribute less traffic, you will be attracting exactly the audiences you are looking for and it is more likely these audiences will end up becoming your customers.
3. Social media
It is not enough to write a killer article in the hope that people find it. You have to interact with your audience and be socializing.
One of the best ways to be socializing is to apply social media platforms. With these social media channels, you can find fans, connect with your audiences and promote your content, which in turn drive more traffic to your website.
You can find more details about social media marketing in the article Social media marketing strategies: smart ways to market your business online.
4. Forum
You can create a forum on your website.
Why?
Because forums provide reliable opinion and suggestions from people who are serious about the business, product or service you are providing to become a member.
This is also great for decreasing your site’s bounce rate, increasing time-on-site and building a community.
5. Guest blogging
Although it has been claimed that guest post is not working, I personally believe it is still worth to give it a try, because I have used this strategy and got many new visitors and email subscribers.
One of the important things is you need to make sure you write blog post on a well known site that can bring traffic to your website and help build your brand.
If you do it right and regularly, guest posting is one of the best techniques for attracting more and more visitors.
6. Advertising
Advertising like paid search is good way of attracting visitors. One of the best paid search is Google AdWords, a pay-per-click service that allows people to build and run ads for their business. These clickable ads are then displayed in Google’s search results.
If used properly, AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.
7. Site speed
Improving your website speed improves visitor satisfaction and may have direct impact on your search ranking. In fact, Google has confirmed that site speed if one of the few ranking factors of a site.
