Marketing strategy is not limited to advertisements only anymore. In this digital era, businesses are attaining innovative marketing ways for branding where they leave no stone unturned. Starting from transparent business cards, website, logo to stationery items, companies are leaving their company footprints to stand out everywhere.
Since innovative business promotion idea is a new competition, being able to design exclusively is the most important skill. Even though the stationery design might seem less important, you can amaze your potential client with a tremendous design.
Wondering how? Well, what items you think of designing for stationery items. For instance, a pen, a notebook, letterhead, brochures, flyers and so on are few of the items you need for school, college and corporate offices. Thus, from your employees to your valuable clients and competitors, everyone will know you when they see your brand everywhere.
Top Tips To Get The Perfect Stationery Design
First of all, think of the stationary things you would like to custom design. There are a lot of options, but the most common items that companies choose for branding are the pen, letterhead, notepad, calendar and so on. For each of these items, the design format, size, and shape may vary.
If you don't know how you can create an astounding stationery design to satisfy your client, here are some top tips you can follow.
Design A Strong Logo To Stand Out
No matter what stationery items you would like to design for your company, one thing that will have to be there is your company logo. Thus, it's extremely important to create a strong and impressive logo that is noticeable and unforgettable.
It's always better to get your logo designed by professional designers. To make your logo strong and powerful, use eye-catching color, style, and font that complement each other and make your logo unique and extraordinary for your audience.
Make sure your logo is designed with high quality. Additionally, get different versions of one logo. Because you are going to use it on different sizes of items, paper or even banner. In the future, you may use it on other types of elements. Hence, it's important to get different versions of one logo so that the design doesn't break on different sizes of background.
Design In The Unique Style
A unique and classified design is always attractive amidst the regular style. Since stationery items are the most effective tool to do your branding effortlessly, classified designed items will also get the audience's attention. Also, there is no boundary to design in this digital world.
So, take this as an opportunity and study your competitor’s stationary design. Then only you can create a unique one unlike them. This unique style will become the identity of your company your users will notice.
Prominent Color Selection
The color scheme is an important element for any designing tasks. You are designing your logo and stationery items to establish your company identity. Thus, it's important to choose the color wisely.
Think about your audience when you choose the color. Then, think about the item color where you are going to put your logo and other information. No matter what you design, your stationery item, and logo color combination should complement each other.
Image And Font Selection
Some companies prefer to include images in their stationery items. In that case, I suggest you not to choose anything from clipart. Rather you can choose the professional and relevant image that matches your brand message and logo.
Next, for the case of font selection, make sure it's professional and readable. You may choose a font that seems artistic and attractive. It may look good on the wide and broad background like letterhead, notepad or banner. But, does it look good and readable when you print it on a pen? Such things are important to consider.
So, it's highly recommended to choose a readable font and use a maximum of two fonts for style.
Leave Space To Breathe
Whether you are designing a business card or letterhead, you need to be precise and organized. Remember your pen or letterhead cannot contain all the messages from your company. Thus, it's important to include only the essential information with clarity.
The design should be able to derive your audience’s attention and get the topmost information only. Therefore, you need a meaningful logo that represents your brand. The color scheme and style will make it look remarkable. A powerful slogan of your company will let the audience know what you do.
So, the key point of designing is to get the ultimate message. Make sure you leave empty space for the audience to breath. Then only they will focus on your contact information, brand name, and impressive design. Remember, less is more. A simple and artistic design can blow your client’s mind.
Consistent Design For Stationery Items
There can be few or many stationery items you intend to design. Or you may start with one or two items and later on decide to do more in the future. No matter what you design now and in the future, make sure the design has consistency in terms of style, color, pattern, and representation.
Quality Assurance
Finally, make sure your hard work doesn't go in vain with poor quality. You may get the top quality design. But, if it's not printed on high-quality material, your valuable client won't be able to trust your product quality as well. So, whether it's a pen, notepad, business card or letterhead, make sure you get high-quality paper or material to print the design for perfection.
Final Thought
Here are the top tips that will help you get the perfect stationery design. Get magnificently designed stationery for your company and let those items do the branding for you!
