If you are not a Jordan Bellfort making his way to the top of the stockbroking world, you probably do not understand the complete implications of successful marketing.
Even if you do, we recommend that you not take the route that Bellfort took.
But if you want to grow your business through the right marketing, there is one thing that we would like to tell you: There’s nothing like the Internet. From what it offers in terms of the reach to the platform and the tools, if you want to market your business, the internet is the place to be.
Marketing On The Internet
But being on the internet is not as easy as it seems. The internet is vast and unending, much like our universe. It has so many more players than you could possibly fathom.
But of course, the internet is so powerful it helps us fathom how much of what really is on the internet. That is how we know that the number of websites on the internet right now is well about 1.5 billion.
And the amount of data available makes you question whether the internet is the place for you to be marketing your business. Marketing on the internet is all about setting yourself apart from others and beating the clutter.
Content Marketing On The Internet
Therefore, everything that a business on the internet does, it does to set itself apart. So, these may involve SEO practices, paid advertisements, endorsements, and whatnot.
But the most significant chunk of marketing over the internet is by far content marketing. The term is a comprehensive one and may encompass several different activities. To define it would be to say that it is the practice of content generation that does not overtly promote a brand but is meant to create interests in its products. Once created, sharing it is part of the strategy too.
The strategy is then used to embed the organization’s other digital marketing efforts. So, any content marketing strategy by your business should have its SEO keywords embedded within the content to improve its ranking on the internet.
Like we have already said, content marketing is by far the most popular form of strategy for businesses looking to make an impact. While this may be because content can be far more engaging than typically paid advertisements, it is also that Google’s (the biggest search engine ever) prioritizes content pieces like blogs and infographics for a better ranking.
And hey, here’s a bonus stat that is more convincing for organizations than anything else:
Content marketing generates three times better lead generation and costs 62% less! Who wouldn’t take up such an offer?
Video Content Marketing – The Next Big Thing
But again, content marketing is a broad term and encompasses several different activities at once. It is for a business to decide the right combination of spending on several activities within the frame of content marketing.
Without a shred of doubt, video content marketing is, by far, one of the most effective tools among all those tools.
Only is the demand for video content is increasing, but statistics also show that short videos can increase internet sales by up to 86%. So, nobody denies that the potential in video content marketing is enormous.
And businesses across the world realize this. They understand how important video content marketing is, and therefore one of the most important types of content that they are producing are videos, especially those on social media.
What It Can Do For You
But, apart from just being a priority for organizations, video content marketing can make a huge difference in your brand’s performance over time. Here is everything you can get out of video content marketing for your business:
1. Capitalize on the Future
Video is the future. Statistics dictate that by 2022, videos will account for 82% of all internet traffic. So, if your organization is to grow shortly, video content marketing is the most crucial channel for it to capitalize on right now. Apart from that, the return on investment from video marketing efforts on social media is a whopping 88%!
Goes without saying that that is more than most other forms of content marketing.
With that said, it is also apparent that organizations that do prioritize their video marketing efforts over others are also on the right path to achieving organizational success on digital platforms.
2. Huge Engagement
Apart from just a high return on investment, videos are one of the most engaging types of content on the internet. Statistics from three years ago dictate that people watched 1 billion hours of YouTube every day. Consumers report to scrolling through videos on hours at a time. If that is not engagement, we do not know what is.
The engagement is not just a consequence of the visuals on the screen and the story behind it, but also about the better understanding. Videos are far better at explaining concepts and ideas than texts, which can be rather tiresome to read. Therefore, videos generate much better engagement for people on the internet.
Moreover, video content is much less replicable than texts. So, any business that generates engagement through videos does not have to worry about their content being copied by competing websites to poach your viewers.
Final Word
When it comes to video marketing content over the internet, the engagement rates and the future potential both pose one of the most critical potential growth points. Coupled with the fact that more and more internet users are demanding better video content adds to the desirability of this medium.
Therefore, as the clutter on the internet continues to grow with more and more players emerge on the internet, video content marketing is going to be the one thing that sets your business apart from all others.
