Are product descriptions only a way to inform customers about the particulars of a product?
On the contrary, product descriptions play a much larger role in business than most imagine.
For sellers online, product descriptions are more than just a description of the product. Instead, they are important, carefully selected words designed to make a real difference in your overall business success.
Reasons
Here are some significant reasons that would help you realize why product descriptions are fundamentally essential for e-commerce websites.
Allows You To Stand Out
There is a high chance that multiple businesses are selling the same item as you. And, all websites that are selling the product have the same product description that was attached alongside the product by the manufacturer.
This is where a unique product description allows you to stand out from the rest.
You can influence a buyer into buying the product from your business by being different. Of course, trying to stand out for the sake of it is not a good idea. But, knowing that almost 90% of buying decisions are made subjectively, which are affected by feeling, a good product description can go along way in influencing that.
Higher Search Engine Rankings
53% of US consumers research products before purchasing.
While building the product description, what are the key points you could focus on?
The product, the jargon, and keywords.
Keywords are a more significant perspective to focus on while searching for a functioning product description. The web search tools depend on the utilization of keywords while advancing websites.
Once more, the keywords should be pertinent to the industry and field of the business.
The mistake made by small organizations regularly is that they neglect to remember that keywords are necessary product descriptions.
Along these lines, incorporate appropriate keywords as indicated by the SEO technique in your product descriptions to get the necessary traffic to your site.
In case you're not creating extraordinary product descriptions with the associated keywords, you're facing a challenge.
Increased Organic Traffic
90.63% of pages get no organic search traffic from Google, shocker right?
Exceptional product descriptions broadly affect your organic traffic.
Think about it this way:
Let's assume you're an online restaurant.
You can either have a conventional product description that describes little about the flavors and dish.
Or, your product descriptions can be extraordinary and enhanced around the particular parts of your dish – food pairings, locales it's developed, tips for fermenting – at that point, you will attract individuals whose search plan centers around those things.
You can cast a more comprehensive search net.
Making unique, top-notch content that enhances guests is a reliable method to build organic traffic.
Support Your Keyword Strategy
Your keyword strategy is the basic building block of your overall SEO technique. And product descriptions allow you to utilize them further.
They allow you to catch traffic through organic search and plan your paid advertisement strategy.
However, if you attempt to coordinate a keyword strategy with a product that does not apply, your entire SEO plan will be based on a shaky foundation.
You need to guarantee that your site's keywords coordinate well with your products and make sense in your product descriptions.
Sell, Not Just Describe
A product description ought to describe the product, isn't that so?
Be that as it may, if your definitive objective is to sell, your product descriptions need to be able to sell, not merely describe.
Product descriptions are your gateway to improve the chances of your item being bought by the consumer. Simply describing an item is not enough; make it attractive, and pitch your sell here.
When you compose one-of-a-kind product descriptions, you can use some creativity to sell.
Reduced Bounce Rate
Bounce rate is perhaps the best estimation for how well your product descriptions meet your buyer's expectations. A bounce rate between 26 to 40 is considered normal.
A terrible product description that doesn't coordinate well with the title and product are common reasons why a site has a high bounce rate.
Interesting product descriptions can diminish your site's bounce rate, eliminating the feared "pogo-sticking" concept.
The vast majority of consumers go through only 10-20 seconds on a page before deciding to proceed onward. Once in a while, even less.
With expertly composed product descriptions from product description writers, you'll unquestionably score a point for your business.
Create Trust With Your Visitors
Individuals are specialists in perceiving photographs and content.
If you've accomplished the difficult work of getting guests to your site, it's still simple that they quickly lose trust in your site and leave.
This is where good product descriptions come in hand. A well-written product description that highlights all the relevant details allows your site to build trust with potential buyers. And trust plays a factor when a consumer decides to buy or not.
More Conversions
The average rate of website conversion is 2.35%, and it would be best if you had a high conversion rate, as this is the main piece of the online business cycle.
Accordingly, you would want to do what you can to convert leads.
Your product descriptions help you in doing that by convincing purchasers to purchase from you.
They are fundamentally a path for you to plunk down with a likely buyer and say, "tune in. This is what you need."
It doesn't make any difference that you have an incredible marketing effort, vast online following, a high internet search rank, special organic traffic rates, or even a low bounce rate if nobody purchases anything on your webpage.
Reduce Customer Service Load
Imagine a scenario where you could get all the advantages of better SEO, higher change rates, lower advertisement cost, and have a joyous load reduction on your customer service staff.
Unique product descriptions can address user inquiries before they have them.
When your consumer has fewer inquiries, you can proactively decrease the workload in your customer service group.
Disappointed clients are just somewhat more regrettable than unbiased ones.
Precise, honest, and straightforward product descriptions help reduce the high volume of item returns, which are the demise of numerous retailers. Returns gobble up your edge and hurt your brand reputation.
Being transparent and forthright about your products, instead of depending upon extravagant product description, is an ideal approach to paint a precise picture for your users.
Case Study: Apple's Simplistic Product Descriptions
Apple and their product descriptions are beautiful and inseparably simple.
They separate complex ideas into absorbable nibbles intended to 'snare' and invigorate interest.
Their product descriptions are so broadly loved that countless businesses have tried imitating their methodology.
Regardless of whether it's their freshest mechanical advancement or an exclusive item, Apple's product description writers consistently figure out how to clarify complex thoughts and ideas in a relatable and intelligible manner to their users.
Their understanding is that everyone of any age, background, and intelligence should understand their product description.
Let's check their product description for the Macbook Pro:
"It's razor thin, feather light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar—a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it's ready for yours."
Each sentence is descriptive, precise, and straightforward. It speaks to the product's benefits, allowing customers to comprehend the product's use. There is description, but not too much or too little. As discussed above, the product description has incorporated personalization that affects a potential buyer's feelings, influencing positively his or her decision to buy.
Conclusion
Product descriptions have a much more significant role to play for ecommerce websites than merely describing a product's details. You can build trust with your consumer, and you can use that product description to stand out different from your rivals and much more.
Product descriptions must be unique, simple, and engaging. You may hire product description writers, who are professional writers that have vast experience doing this.
As a result, you will incorporate a better search rank, better conversion, and a higher brand value.
