You can create a long list of every technique available today when it comes to digital marketing tactics in 2020. However, some strategies are better and more practical than the rest.
It is important to know what these are to stay ahead in the exceedingly competitive digital marketing landscape of today. By implementing these tactics, you can stay ahead of your competition and boost your business.
Read on to learn about 12 practical digital marketing strategies in today’s digital world.
Creation of RWD (Responsive Web Design)
Reaching out to consumers via a mobile device has become the universal standard these days, and this digital marketing strategy is sure to become even more prevalent in the coming years. One of the most crucial components of digital marketing is making your site fully compatible with mobile screens. The only strategy you can use to successfully make this work is via RWD (Responsive Web design).
You can make your site conform automatically to all smartphone screens with the help of responsive programming.
Putting Emphasis on Mobile Devices
Around 4.78 billion individuals globally will be connected to smartphones as of 2020. What this statistic tells us is that digital marketing via mobile phones has massive potential.
Keeping that in mind, these are some of the most effective ways you can make sure that you squeeze the most juice out of your mobile digital marketing tactics :
- Ensure a swiftly loading site
- Make use of clickable addresses, phone numbers and Call to Action’s (CTA’s)
- Optimize your site for both smartphones and desktops
- Ensure that your contact details are linked to a map application
- Always review advertisements for social media or other kinds of platforms that are mobile-friendly
Influencer Marketing
Influencer marketing is a great practical digital marketing strategy in online marketing.
Contrary to popular opinion, an influential individual on social media does not always have to be a famous celebrity. Statistics shows consumers are 10 times more likely to make a purchase decision resulting from the recommendations from family members or trusted friends than as a result of being influenced by celebrities endorsement or recommendations. Actually, anyone who has several followers on media channels and a decent history of promoting products can execute an influence on purchasers.
You should get in touch with these influencers via social media and see if they would be eager to promote your brand in exchange for a fee or free products.
Marketing Automation
Marketing automation is a very pivotal element in the realm of digital marketing tactics.
With more than 90 percent of thriving businesses now claiming automation is critical to their success, you can obtain a very clear idea of what the current and future state of marketing is going to be.
In order to become successful with marketing automation, try to look for a CRM (Customer Relationship Management) platform with built-in marketing automation. Since your CRM already features contact information, these can function very well together. Directly automating marketing material to your contact list helps you amalgamate all of your marketing in a single place instead of making use of separate sources.
Using Video
We are in a time now where more customers prefer video over any other visual channel when it comes to content. A recent survey showed more than 80 percent of online marketers now make use of some sort of video content.
You can implement effective video marketing in several ways. For example, testimonials that show your brand’s human element. What this means is that you have to put your focus on storytelling, which is one of video marketing’s key trends.
You have a fantastic formula when you can narrate a persuasive story about your business and show that you can solve your consumer’s pain points.
Leveraging the Power of Multiple Marketing Channels
Email Marketing
Email marketing is a splendid digital marketing tactic as it allows you to generate more leads than any other marketing technique. This allows you to boost your conversion rates and sales. Ultimately, Email marketing facilitates you to reduce your sales cycles when making use of convincing content.
Email marketing is also a very economical method for you if you feel you are spending too much on other digital marketing strategies.
Remarketing
Targeting prospects with marketing content again if they were not responsive to your website’s banner advertisements the first time is another important digital marketing tactic in 2020. How this works is that you track these visitors via cookies and create new advertisements on related websites.
Moreover, you can create new advertisements on your website to target your prospects in a better manner. Remarketing, ultimately assists you to engage with your prospects, boost conversions, and promote brand awareness.
Content Marketing
There is no denying that content marketing is a leading digital marketing tactic and a large part of appealing to a targeted audience. What is important about it is that you have to make your content relevant, consistent, and valuable enough to make it worth the time of the audience who are consuming it.
You need to put your focus on creating content that stays evergreen and can solve customer’s pain points. You also have to focus on native advertising, mobile content, marketing automation, and influencer marketing to make content marketing work perfectly.
Employee Involvement
In this age of digitization, employee involvement is very important. Individuals do not just believe blindly in advertisements anymore. It is crucial that they hear positive things about your brand from people around them for them to trust the brand. Your employees are the most crucial people who can spread a favorable word of mouth about your service or product.
You should also encourage your employees to directly engage with consumers on social media platforms. In this manner, your brand positivity will be crystal clear to your targeted audience.
Personalization Marketing
Conventional marketing methods where brands used to send messages one after the other to the consumer have become obsolete now.
These days, personalization tactics have become the perfect solution to keep your customers invested in your tailored marketing messages.
This digital marketing strategy is not just limited to only mentioning the name. With the assistance of Artificial Intelligence and gathered data through it, you should come up with a word that is relatable and relevant for the people. It can be in accordance with the festival, season, situation, and other such elements as well.
Voice Search
Voice search is one of the most recent technological advancements in digital marketing that people love very much. Compared to typing, it is far more convenient, and hence more and more individuals are getting comfortable with it. It is predicted that about half of online searches will be from voice search by 2020. As more and more people rely on voice search when shopping online or looking for help, companies should implement the strategy in their business to make voice search a reliable option for customers.
Adjusting your SEO strategy and optimizing conversion rates for voice search are also necessary due to the difference between text-based search and voice search. You should incorporate keywords in your website that are voice search-friendly to ensure your website ranks higher in search engine results. Google will extract these keywords out when individuals search for them.
Performing Search Engine Optimized A/B Split Testing
Contemporary digital marketing is a lot about analysis and testing. You can isolate your marketing campaign’s variables by making use of A/B split testing and identify which versions of your website are producing the results that you require. By using this particular form of testing, digital marketers can employ a disciplined approach in making efficient changes to their marketing material.
Courtesy to Search Engine Optimized A/B split testing; you can acquire valuable insight into the variables that create the most change, such as product descriptions, meta tags, and so forth. With the right tools and this strategy, you are sure to deliver a splendid Return on Investment even if your budget is tight.
Conclusion
The continuous change is a pivotal part of the job for anyone in the landscape of digital marketing. To position yourself ahead of your competition, you need to keep looking ahead and continuously endeavor to adopt new tools and strategies of digital marketing.
