Whether you’re a small business newly starting out or a large established company launching a successful email marketing campaign is critical for the growth of your business. Use emailing as a tool to further establish your business and reach previous and potential buyers. Many successful email marketing campaigns are results of carefully measuring, planning, and strengthening your weaknesses. Use these following tips to strategically craft a successful email marketing campaign for your emerging business.
Tip 1: Strengthen your Design
First impressions are critical when you’re trying to get someone's attention. Make sure your email is impressively designed to make a lasting impression when someone opens it. Design your email to be brief and have an easy to read layout. Don’t forget to include a well-designed landing page. Attempt to stay away from long forms of copy and hyperlinks that say, “Read More Here.” Creating an email that doesn’t look like spam and appears to be genuine is the best way to capture your audience. Conclude your email with a call to action while offering some value. Include a helpful resource and don’t forget to include all your contact information.
Tip 2: Plan your Email Frequency
Coordinating the timing of your email frequency is the foundation to a successful email campaign. You don’t want to annoy your audience or give the impression that you’re desperate for their attention. Instead of bombarding them with emails, plan out your outreach strategy. Make sure to leave a couple of days in between the last email you’ve sent to space out your frequency. Gage the best time to send an email according to your response rates. You also don’t want to lose the momentum of your email by sending a follow up email a month later. A good rule to follow is no more than weekly, and no less than monthly.
Tip 3: Measure Your Email Campaign
Keep close tabs on the performance of your email campaign to examine your strengths and weaknesses. You’ll efficiently learn how to improve the more you study your campaign. Find success by tracking your B2B rate. Remembering to always test and track your data that can show you insight into what you can improve on. Ensure the success of your future email campaigns by digging into the data of your most successful campaigns. You can track your open rates, conversions and other important factors to depict a clear picture of how to optimize your campaign.
Tip 4: Prioritize Mobile Email Optimization
In todays world, most people depend more on their phone than their laptop. This makes mobile email marketing critical for a successful email campaign. It is important to optimize your emailing campaign to collect mobile date and so you don’t miss out on opportunities to engage with your audience. With the digital world experiencing a mobile boom, make sure to take advantage of the medium your audience is attracted to. Don’t dismiss optimizing your site to be open on mobile because there’s a good likelihood it won’t be checked via desktop. Email open rates on mobile have been increasingly growing over the years. Optimizing your emails to be readable using mobile-ready templates is one way to make sure your message isn’t over looked.
Tip 5: Publish Intriguing Content
Providing compelling visual content will ensure your audience’s attention better than copy. Most open an email and don’t expect to read. People are attracted to visuals so make the most of capturing a short attention span. Including infographics, clear images, and resourceful graphics serve to immediately draw people in. A good example of content that serves as a resource is the visual of Turbos infographic “How to Protect Your Financial Data this Holiday Season”. An infographic such as this one is easy to email and presents a clear picture of digestible information. Additionally, keep in mind that at times these images may be difficult to display due to incompatibility with major email clients. Make sure your visuals are always optimized to be viewed across all platforms for seamless deliverability.
Tip 6: Create a Crafty Subject Line
Creative and short are the only two components a subject line should have. Long subject lines do not perform well in the emailing arena. Most subject lines tend to range from 41 to 50 characters. An impactful subject line includes a call to action and sense of urgency, without seeming like a sales pitch. Make sure you precisely convey what your email is about and how important it is. Personalize your subject line, avoid spam trigger words, and complete some research on the subject lines that have a high conversion rate for your industry.
Tip 7: Remain Error Free
As basic as it may seem, being error free is essential when committing to an emailing campaign. Your credibility is dependent on how well you get your message across. This simple tip can grow your online business by establishing trust. Revise your email, download a spelling checker, and brush up on your grammar skills. A single error can dismay your reader into questioning the legitimacy of your email. Form a checklist for sending out emails, you may want to have a third-party app review it before you hit send to avoid the panic of sending a botched email.
Tip 8: Personalize your Emails
The more customized you make your emails the higher your conversation rate will be. Most do not appreciate receiving automated emails. Taking the extra time to construct a personalized email with close attention to detail will make your audience feel like they aren’t another targeted inbox. The smallest customizations make for the biggest impact. Try including their name, their company and even compliment something specific on their website. The more sophisticated your personalization is the better response you’ll receive. An email dedicated to one person will gain more traction than a general message sent to a mass audience.
Tip 9: Segment your Audience
Properly segmenting your audience will highly strengthen your email marketing strategy. Having a segmentation process allocates specificity to the correct demographic. Filtering your list as much as you can, into specific categories, will make it easier for you to send the right message to the appropriate cluster. Segment your list as much as possible then, send the correct message to the right group. Distilling your list as much as possible makes for a more focused campaign. For example, if your creating a campaign around housing and your targeting a group that is leasing or renting you wouldn’t want to send to same email to both groups as they are significantly different. Distinguishing between audiences is imperative for an efficient email campaign.
Tip 10: Automate Your Responses
Enlist in some help responding to emails with an automated responder. This tactic will not only cut down your emailing time but, it will also help you customize your responses for your segmented list. When your inbox becomes jam packed, an auto responder can personally reply to all your incoming messages. Ever wonder how the more complex campaigns are so good at following up with their audience every time? Well auto responders are there to help when businesses don’t have the bandwidth to personally review every email. Set custom settings with your autoresponder and schedule emails in advance. Keep your digital marketing presence in the best shape by adding this tool to your emailing strategy.
Outro:
A successful email marketing campaign can lead to higher conversion rates and better promotion of your business. Remain consistent and test your strategies if you’re not seeing successful returns. The best part of executing an email marketing campaign is the flexibility of pivoting your strategy whenever you’d like. Keeping these tips in mind will help you plan and execute a successful email marketing campaign.
