A company will do anything to build its website credibility and attract more visitors. Credibility wins trust from your customers, makes them feel safe and well served, and contributes to your site conversion rate in the long run. There are many factors can influence your site credibility and web performance. The following three are common issues that can impair online sales, search engine results, and conversion rate of a website. If these issues are happening on your website, you’d better to get them fixed as soon as possible.
Broken Links
Imagine you go to someone’s house and looking for the bathroom. The host tells you where it is, and you open the door, only to find out you’re in the kitchen. Someone in the kitchen tells you how to get to the bathroom from there. You open what you think is the right door, only now, you’re in the bedroom.
You’d be pretty frustrated, right?
That’s how people feel when they visit a website that has a ton of broken internal and external links. They keep trying to find what they’re looking for, only to get bounced around. That equals high bounce rates for your site. As your bounce rate gets higher and higher, your ranking in the search engines will get lower and lower.
You’re playing host to all your site’s visitors. Don’t be like the bad host who won’t tell you where his bathroom is. Play the good host and fix those broken links.
Slow Loading Times
When you walk into a store, you expect the door to swing open and let you in. That’s a given. People expect the same thing when they visit a website. They expect to open the link and get right in.
If your site has slow load times, it’s like the door of your door needs to be oiled. Sure, it will open, but it will take longer than it should, and people are going to get frustrated.
That frustration can lead to high bounce rates and a low position for your page. That means you need to speed up your site. Use a speed test to find out how fast your site is. If it is too slow, make some changes to speed it up.
Problems With the Robots.txt File
Have you noticed that search engines have yet to index your website? The robots might be to blame. No, not those shiny little machines that might take over the world someday. Instead, the root of the problem might be your robots.txt file.
This file lets spiders know which pages to crawl. Unfortunately, some developers leave “Disallow:/” in the code, and that tells the bots that they can’t crawl the site. If the bots can’t crawl your site, your SEO campaign will take a major hit.
Don’t try to fix this problem yourself. Call your developer, so he or she can fix your code and get your site out in front of search engines.
If Your Website Is Having These Issues, Get Them Fixed Immediately
When you are unknown, or your customers think you are unsafe, it will be hard to improve your conversions and generate more sales and traffic. Roll up your sleeves to work on fixing the 3 problems today if they are happening on your website. You may need help from experts to get this done to save your time and avoid troubles. Once you get the issues resolved, visitors will have a better experience, and you’ll be rewarded by the search engines.
Check the article 7 Simple Tips to Increase Website Traffic to get more insights on improving your credibility and search engine results.
