Over the last few months, there have been arguments that SEO doesn’t matter anymore. People have started to question its importance and the need of having an SEO specialist. Some of them have started to think that there is no need for an SEO strategy as long as they continue to post quality content on their website. If you are one of these people and you are thinking about scaling down your SEO budget, we are here to tell you that you will need to rethink your decision. There are many reasons you still need an SEO expert. Here are only some of them that will change your mind after you read them.
How SEO Works?
SEO (Search Engine Optimization) is the practice of optimizing a website to reach a higher position in the search engines, such as Google, which leads to the increased quantity and quality of traffic to that website. You can look at SEO as a process that tells search engines which websites and online stores deserve the attention of researchers and shoppers.
Researches show that websites that appear on the first page in search engines receive almost 95% of clicks. The higher one website ranks, the more visits it will receive. Therefore, when SEO is done properly, your website will have a better position in the search engine, which will increase its traffic. This is why having no online strategy is the ultimate nightmare and won’t do good for your business.
Without SEO, Google would have a hard time picking the best websites that deserve to be on the first page.
Top 5 Reasons You Still Need An SEO Expert
When it comes to SEO, you might think it is easy to learn and that there are no reasons you still need an SEO expert because you can do the entire job by yourself. However, according to e-commerce facts and trends for 2020, SEO experts are still necessary for attracting visitors and increasing the website’s traffic! Therefore, if you want to run a business and be successful in it, you will have to know when the time to outsource a specific task or a job is. Outsourcing means you will be hiring an expert who knows how to boost and improve your business. Hiring SEO specialists can improve your business in many ways and this is how they do it.
1. Understanding the new trends
According to experts, knowing what the audience of your website prefers will be more important than ever in 2020! Keep in mind that interests, tastes, and preferences can change quicker than you might expect so you will have to keep up with these changes. Even if your website has quality content that is perfectly written and optimized, it won’t boost your business if it’s targeting the wrong audience.
Luckily, SEO experts focus on understanding new trends, which they can improve your website’s ranking and attract more audience. Learning these trends will give them an idea on how to choose keywords for attracting only the visitors that would truly be interested in your website’s content and products. Think about going for minimalist web design with lots of quality web content.
2. Keyword processing
Throwing keywords into your website’s content in random places and hoping for the best won’t provide you with good results. Using and placing relevant keywords properly is what will improve your website’s traffic. An SEO expert will know how to optimize your website to attract the right visitors. They will use different strategies to do so, such as:
- Using different tools to discover relevant keywords – discovering relevant keywords will help you create pages that will attract more traffic to your website.
- Integrating the relevant keywords naturally – search engines can tell if you are using certain words or phrases only to improve your website’s ranking. Using fewer keywords, with less frequency, and positioning them properly is one of the reasons you still need an SEO expert because they know how to perform this.
- Focusing on long-tail keywords – for some keywords, there is a lot of competition and instead of competing for them, SEO experts will focus on longer, specific keywords that are more relevant to your business.
Keyword processing is one of the most important elements of SEO.
3. Content creation
Website content has several purposes. For your audience, it gives them something to read, to learn more about your business, or to provide them with your services. If the content is good, it’s more likely to be shared, which will positively affect your business. For SEO purposes, content is what can help you improve your website ranking. This will only happen if the content contains the right words and phrases.
You might think that writing content that will serve both customers and search engines can be done without an SEO expert, but you are wrong. Instead of allowing amateurs to create the content for your website, consider finding an SEO specialist, such as Movers Development. This kind of expert will create unique content that will attract visitors and give them a reason to come back.
4. Outpacing the competition
Big brands such as CNN, New York Times, and Forbes are one of the biggest proof that SEO is still relevant in 2020. These businesses understand the importance of SEO and invest a lot in it in order to outpace their competition. SEO experts will take a look at your competition in order to learn what they’re doing wrong and what they’re doing right. SEO experts will analyze their keywords, and will also use top plugins to create the content that will make you stand out among your competition. There is no doubt that SEO can guide the boat of your brand in the right direction!
SEO that is done properly will have a huge impact on your business by giving you a top-ranking spot in search results.
5. Affordability
No matter how tempting it may be to make yourself a marketing expert, leave this business to the pros. Look at SEO as an investment, rather than a cost. SEO experts can work within your budget and provide you with strategies that will save you money and help you earn more. These strategies are more effective and affordable compared to other ways of advertising your business online. With specialists, your ranking will increase, your visibility will improve, and more people will recognize your company’s brand. These are all the reasons you still need an SEO expert in 2020. So, make sure to consider them when you are thinking about the ways of improving your business!
