Animated Videos are the best way to improve the user experience of your website. The animated and funny videos can help attract your customers' attention quickly. And if you want to increase the conversion of your business, then an animated video is essential for your marketing strategy.
In this blog, you will get information about what aspects should be included in an animated video for a business website, its advantages, and how to pick the right video agency if you want to hire one.
Animated videos have become a vital tool for businesses to market their products and services, engage their customers, and create a sense of trustworthiness.
In fact, according to the Content Marketing Institute and MarketingProfs, 59% of B2B marketers include videos in their content marketing strategy, and 55% of B2C marketers plan to increase their use of video.
Videos are one of the most critical aspects of an effective marketing campaign. However, it can be tricky to know how to get started using animated videos and what to use them for.
Those new to using animation in their marketing campaigns may find it difficult to know where to start.
Here are seven unique ways to Improve User Experience of Website using Animated Videos
Make your content more interactive.
The user experience of websites has become more critical for their success in the last few years. Users have become accustomed to a high level of interactivity on the web. As a result, consumers are returning to sites with innovative interfaces which make navigation seamless, content engaging, and browsing experiences enjoyable.
Most users will not bother to revisit a website if they feel it provides a poor user experience, so this is an area where businesses must invest their resources to make sure they maintain a loyal customer base.
One way to make your website more interactive is by using animated videos. Animated videos can be used as a form of storytelling that allows viewers to interact with the content on the screen.
Digital animations are often used nowadays to create interactive elements that can engage users.
Make a connection between people and your business.
Through the use of animated videos, people can connect with the company that is being advertised. This allows them to explore what they are viewing and read about it without being on the website. In addition, the animated video will enable them to learn more about this company before deciding to visit.
Furthermore, animated videos provide an identity for themselves and their company. You can hire the best explainer video company for making catchy website videos for your brand.
A well-designed website is crucial for capturing customer attention these days where customers have a wide variety of choices to choose from. A well designed Animated video can do just that in easy and affordable ways.
In addition, these videos will help customers to easily understand how your product or service can benefit them.
Focus on your target audience's problem and the solution.
In an era of information overload, marketing is evolving to meet consumer needs. As a result, consumers are becoming more demanding in the products they want and the marketing they want. This is where animated video marketing can help by solving this problem.
Animated videos can provide a solution in an engaging and informative way, which is better than any other form of marketing. For example, businesses use animated videos to improve the User Experience of websites.
They are usually employed because they help clarify or emphasize complicated concepts, grow audience engagement, and boost conversion rates.
Avoid random animations and effects.
Animation and effects are not always necessary for enhancing the user experience on a website. Often, they can be distracting to users trying to navigate the site. Therefore, it is better to keep animations and effects to a minimum or find an alternative use for these features.
For example, there may be a visual animation of changing text as the user scrolls down a webpage. The change should appear gradually, not as if the text is flashing at the user.
The use of random or unnecessary animation distracts from the brand identity and objectives of the company that owns the site. Therefore, the most important aspect for designers is identifying the desired actions users will take when visiting a site, as these steps will dictate which animations should be used.
Notify the viewers about their next actions.
The website's design should be navigable for a better user experience of the website. Therefore, the navigation features on websites are quite crucial for users to find their way around the site. You can use animation video to inform users how to navigate the website.
Users cannot have a good experience on a site if they are having trouble finding what they are looking for. Buttons allowing users to go back or forward through pages are also essential to keep users engaged on the website.
But along with buttons, you can CTAs to the videos on your web page, allowing users to quickly take action. The user should be able to go about their business efficiently and quickly. Another way to do this is by using the "breadcrumb" navigation system.
This system is typically found on sites with hierarchical trees, like directory-based sites or news sites. This navigation option allows users to navigate back through their path without typing URL or using a search engine.
Show the value of what you're offering.
For some companies, their website is the primary way they communicate with their customers. If you want to make sure your company's website is the best it can be, you need to think about high-quality UX design. Incorporating animated videos throughout the website can help with improving the User experience.
Adding videos to the website also ensures that your website looks good and makes visitors feel good about what you are offering. As a result, your business will definitely experience an increase in sales, more customers signing up for your services or products, and higher satisfaction rates among all of your clients.
Allow people to easily share their videos or get in contact with you.
There are many easy and convenient ways to make an animated video that is easy for the viewer to share and contact you. In addition, there are many popular tools that provide a simple and effective way for people across the world to upload animated videos with just a few clicks.
With these tools, anyone can create their animation video in just minutes by assembling assets from their computer.
Share your animated videos on social media and Whatsapp. In addition, you can offer coupons or discount codes to visitors in exchange for sharing the videos.
Wrapping up
In conclusion, animated videos provide a more user-friendly experience and allow your visitors to be engaged.
When writing your animation script, think about how it will be used and what the visitor will learn. Following these tips and utilizing animated videos can help you achieve a more positive user experience.
