Few things make you as happy as when you get the result you desire. However, most of us also know the terrible feeling when all of our efforts go in vain, and the hard work we all did does not yield the fruitful results we were expecting. Therefore, in order to save yourself the pain from future disappointments, figuring out the crucial factors that are stopping you from reaching your goal is necessary.
A variety of factors like campaign marketing and web design etc could be huge contributing factors for achieving success in the long run when it comes to search engine optimization. Therefore, understanding the process through which Google ranks everybody’s websites is essential. Try to understand the reasons why Google is holding your website back. All of these topics of website listing bring us to the topic of Google Sandbox. By knowing what it is and how it operates, you will most definitely be able to save yourself from future frustrations. So, let us waste no more time and dive right into Google Sandbox’s depths in order to understand it.
What Is It?
To make things simple, Google Sandbox is essentially a filter for up and coming websites. Google incorporates it for determining the ranking of websites. The reason for it is that it allows sites to establish and allows Google to judge the overall purpose and content of a website.
As we all know, there are thousands of new websites launched every day, and most of them feature tactics to manipulate Google ranking criteria for increasing the number of clicks. Google requires competent websites for ranking them with other top websites. Google Sandbox plays its role here by filtering out websites that contain content full of scams.
For Those Who Argue That Google Sandbox is a Myth
The digital world has its fair share of naysayers, many of who doubt Google Sandbox’s existence. The arguments are somewhat understandable as Google never confirmed or verified the existence of Sandbox. However, several reasons are present to indicate that it does indeed exist. However, it is no surprise that Google Sandbox is a key tool that Google uses for search engine optimization.
There is no need to dig deep into searching whether or not Google Sandbox exists, in fact, it is a given. It is an understood fact that Google Sandbox exists, as Google would never want to display inappropriate sites with scammed content.
Google Sandbox’s Impact on Websites
The density of competitive keywords is something that everybody’s website depends highly upon. We all love to use competitive keywords to improve our website’s ranking. As mentioned earlier Google Sandbox detects low quality websites and filters them out of rankings. In some cases, content rich websites also get in the way of Sandbox’s filtrations. The impact that it makes either increases the clicks on your website or decreases them. It is more likely that your website will have fewer clicks if trapped in Google Sandbox. However, this can prove to be a blessing in disguise as well as it tells you that the competitive keywords you are using are not working out well. Keep in mind, however, that this could not necessarily be the case. Your website could still become Sandbox’s victim despite following all SEO rules. However, the cases are few and far.
Why Does Google Rely on Sandbox for Filtering
It is extremely important to make a good first impression with your website for Google. Your website will not appear on Google Search if it does not think that it (the site) has quality. Also, remember that Google takes some time to judge how well your website is dressed up. The reason for this is to determine whether your website deserves top rank or not. Using shorthanded tactics to evade Google’s policies may come in handy in the short run but will ultimately prove to be useless after some time.
Duration of Google Sandbox Filter
The common belief is that six months is the maximum period of Google Sandbox prison. The following are some factors on which its duration depends upon.
- The niche of your website
- The density of Keywords
- Your website’s contents
Sandbox targets a variety of niches using several tactics in different timings. Any website built on a black hat strategy will likely stay in the Google Sandbox for an extended period. Therefore, the wise thing to do would be to focus on your website’s quality rather than thinking about how long it will be in the sandbox for. Your ranking will eventually improve if you follow best practices.
Tips to Stay Safe from Google Sandbox
Here are some methods that will help you to prevent your website ending up in Google Sandbox:
- Focus on adding quality links
- Upload relevant and updated content on your website
- Make sure that you update recent modification tags as Google views them to see whether you regularly update your web pages or not.
Also, keep in mind that doing everything according to best practices does not guarantee top ranking. However, it will improve.
White Hat SEO Rules
White Hat rules are essentially all the best practices related to SEO. As discussed, Google favors any website that follows these rules. Following these rules is tougher in comparison to Black Hat SEO rules. However, the results are long lasting, and your website rarely gets in trouble if at all.
Black Hat SEO Rules
Black Hat SEO practices do nothing but cause trouble in the long run. People manipulate their content to confuse search engines and improve their ranking by using black hat SEO. It is a deceitful method and you should avoid it at all costs. Automated or manipulated content, sneaky links and redirects, word stuffing, and plagiarized content are some examples of black hat SEO.
Bottom Line
Therefore, if there is any lesson that you should learn from Google Sandbox, it is that following best SEO practices is the only way to improve your website's visibility. It will prevent it from trouble and improve its ranking. Moreover, you should also focus on the content’s quality by having unique and relevant content that people find valuable.
