Following and incorporating current trends is a big part of digital marketing. Of course, having a good base on which to implement these trends is essential. However, it won't be enough for you to engage a new audience and get decent conversion rates. In this article, we will cover some futuristic digital marketing trends and what we expect the future of digital marketing holds.
Futuristic Digital Marketing Trends
Digital marketing is undoubtedly one of the fastest-changing industries. Things that were popular five years ago are pretty much obsolete now. And things that are popular now were practically unimaginable ten years ago. Therefore, trying to predict what the future of digital marketing holds can be a bit difficult. Luckily, digital marketing is closely connected to technology trends and advancements. So, if you can predict how the technology will develop, you will have a pretty good idea of at least some trends that will be popular. With this in mind, let's elaborate on specific trends that we feel are the future of digital marketing.Conversational Marketing.
Conversational Marketing
Traditional forms of marketing have lost their value over time. Long gone are the days where a company could only focus on making funny commercials and catchy jingles. Current trends, especially in digital marketing, revolve around establishing a relationship with your customers and adhering to their needs.
This is called conversational marketing. Technology has enabled people to become much more connected to companies and products. Therefore, if a company wants to engage with a customer, they need to address them on a personal level. Even now, companies find pretty clever ways to do so. Therefore, it is fair to expect that in the future, conversational marketing will become the norm. As technology develops and we become more dependent on our mobile devices, the lines between looking something up online and consulting with a company will become more blurred.
High-end Personalization
Personalization goes hand in hand with conversational marketing. Even now, companies like Amazon or Netflix personalize their offers according to customer behavior. You don't even have to be a willing participant in the conversation. The mere fact that you are using a platform or a website gives the company all the necessary information to personalize their content for you. High-end personalization will also only be possible due to technological advancements. And, just like conversational marketing, it will become more and more prevalent as time goes by. Even now, we can see ads for things that we don't remember searching for. Therefore, we can only guess how in-depth personalization will become and how efficient companies will become in figuring out our needs before we even have them.
Visual Search Optimization
Visual search engines are among those technologies that are under development. Right now, visual search is fairly rudimental. Sure, you can look up images and find out where they are hosted. In some stores, visual commerce is booming. However, this is just the tip of the iceberg of the visual search optimization that is soon to come.
Google Lens, for instance, reports that its engine can identify over a billion objects. Bing Visual Search is not far back, along with other, lesser-known developers. Soon, most people will use cameras on their phones to find out more about various items online. A company that makes use of this technology first is bound to see a tremendous increase in traffic, as image search is far faster than a standard search. We would strongly suggest that you keep a close eye on the development of visual search optimization, as in our estimate, it will become the next big thing in digital marketing.
Utilization of Micro-moments
One of the downsides of technological advancement is the gradual shortening of customers' attention spans. You cannot expect your customers to keep their focus on your message for long periods in today's climate. Instead, you need to catch their attention at the right moment and give them vital information. Those moments in digital marketing are referred to as micro-moments. In essence, there are four distinct moments where engaging your customers is a must. These are I want to know moments, I want to go moments, I want to do moments, and I want to buy moments. By capitalizing on these moments in customers' online journeys, you'll efficiently promote your content and acquire a rapport with your customer base.
Unfortunately, tackling micro-moments is far from easy. It requires a keen understanding of your customer's behavior and specific tools to influence it. Nevertheless, micro-moments will only become more critical as customers' attention spans aren't likely to increase.
AI Implementation
To fully encompass the development of AI and how it will affect digital marketing, we would need a couple of articles. So, for now, let's just say that AI has the potential to turn the entire digital marketing industry upside down. AI is already making huge changes as tools developed for digital marketing stand to gather and evaluate data like never before. It won't be surprising if AI tools gain the ability to build and maintain full-fledged marketing campaigns for companies in a couple of years. With that said, it's understandable why you should keep a close eye on AI.
Interactive Content
The final of the anticipated futuristic digital marketing trends is interactive content. It's pretty evident that people tend to pay more attention to content if they can engage with it. As passive viewers, they scroll through a ton of content daily. Hence, the odds that your content will engage them are rather slim. However, if you can motivate them to interact with your content, there is a bigger chance they will engage with your company. This line of thought has inspired marketing specialists to develop interactive content. When done correctly, this kind of content can become one of the best conversion tools out there.
