The success of any business lies in understanding its clients. Maintaining positive customer communication plays a crucial role in the development of your business. When it comes to your online visibility and reputation, the primary strategy should be SEO. It is free, and it allows unlimited access to organic traffic. The ideal strategy for your business would include synergy between understanding customers and applying that knowledge to improve SEO. One cannot work without the other. If there is one system that can make this possible, that is CRM. With that in mind, we want to discuss ways a CRM system can boost your SEO efforts.
Why you should use CRM to improve SEO
All businesses need a way to keep track of customer data. In the past, we usually did this by manually maintaining registries and customer portfolios. It included tons of paperwork and professional logistics skills to manage all the data and also keep it updated. Today we use software for customer relationship management. CRM is a platform that runs on a single database that holds all data stored. Any time can access the same database and update data based on their permissions.
Furthermore, CRM is perfect for collecting data about your clients. You can record audio and video calls, store text transcripts of conversations, create notes, and much more. Let us see why CRM is your best pick if you want a software system to boost your SEO efforts.
Find new keywords
Keywords are the main element of SEO. They are driving the right traffic to your website. Keywords serve as a unique connector between the niche of your website and the people interested in it. People use keywords in different ways. They may search for a word or two, five to six words, or even complete sentences, which is common with voice search. Whatever the case, your website's SEO greatly depends on the keywords. When we consider SEO predictions for 2022 and how Google's algorithm is getting smarter, it becomes essential to use the right keywords for your website.
Better keywords will guarantee more organic traffic, and the customers will come rushing in to check out your website.
When you audit keywords, you want to make improvements. Mix them up a little to get closer to what your clients search for on the internet. But, auditing keywords is sometimes very challenging, especially if you need new ideas. That is where CRM steps in. Since CRM keeps records of communications with your customers, you can use that to your advantage. Analyze transcripts and try to figure out what their interests are and if any keywords repeat often. This is your gold mine of opportunities for searching for new keywords.
Improve your content
In the end, content is all that matters. That is the main reason why customers come to your website. Content is also crucial for SEO. If someone searches for a specific subject online, SEO should help them to find it quicker. However, when it comes to competitor companies, those who have better content usually get more customers. If you integrate CRM and connect it to your website, you now have everything you need to improve your content. Just as customer data helps with finding new keywords, it also provides inspiration for improving content on your website.
You can easily find out what the people want. If you manage to publish quality content, that will massively affect your SEO. Especially now, after COVID-19 has affected so many businesses, quality content is all you need to get back into the game. If your website's niche aligns with the content and what the people want, this accuracy will positively affect your search rating.
Better keywords and quality content lead to more traffic
As a result of improving keywords and content with CRM, your SEO will go to the next level. Better SEO guarantees more organic traffic for your website. This is especially important if you own an eCommerce business and need more traffic or are making direct sales through the website via subscriptions.
If you start using CRM to boost SEO, you will have en edge over your competitors.
Organic traffic is tough to obtain because it is a slow process. You must take the slower approach and build your customer base over time. Including CRM as a base for your marketing strategy can substantially shorten the time necessary to research customers. The more you understand them, the easier you can optimize your website to drive more organic traffic.
Stand above your competitors
Unfortunately, you'll need effective ways to improve your SEO since that's what your competitors are also trying to achieve. The only question is who will do a better job and attract more customers. Using CRM for SEO is an advanced technique that will allow you to stand out from competitors with software enabling you to have an edge over them. Software always improves processes within a company and helps with automation.
Improve your online reputation
CRM improves customer relationships. As you continue to provide exceptional service and customer support, the reputation of your business will grow. As a result, customers will leave reviews on your website and public directories. The more positive reviews your business gets, the better. It is one of the elements that affect SEO in many ways.
Once people start leaving positive reviews due to better content, that will affect your SEO and bring more customers.
CRM system can boost your SEO efforts, so use that opportunity
As you can see, many different CRM strategies affect SEO:
- it gives you a base of customer information to come up with new variations of keywords for your SEO strategy;
- a better understanding of your customers allows you to create more quality content;
- once you use customer data to improve SEO, that will result in more organic traffic;
- the use of CRM software gives you an edge over your competitors;
- once the quality of your service goes up thanks to the data collected via CRM, people will start leaving positive reviews that will affect your SEO;
These are just some examples of how a CRM system can boost your SEO efforts. Smartly use digital tools such as CRM, and enhance the way you do business. The customer experience will improve, and they will have an easier time progressing through the sales funnel.
