The direct-to-consumer (D2C) market in India is expected to grow 15 times from 2015 to 2025.
It is quickly becoming the most-effective choice for Consumer Packaged Goods (CPG) brands to enter the market rather than the traditional method.
The D2C model is a hot topic in the eCommerce industry, and there’s no surprise because of the numerous advantages it offers for new brands.
It can break the producer and consumer barrier, which gives manufacturers immense control over their sales tactics, marketing, branding, and reputation.
A solid D2C marketing strategy can build strong relationships, strengthen online presence, and boost the brand following.
But it’s not easy to implement and execute a successful D2C marketing strategy in a competitive environment.
That’s where we’ve got you covered.
We have filtered the nitty-gritty elements to help you create a tailored D2C marketing strategy to help you succeed.
But let’s first go through a few basic concepts.
Why D2C Marketing?
D2C is a low-entry-barrier strategy for manufacturers, CPG, and eCommerce brands that enables them to sell and engage directly with the target audience.
It bypasses the conventional method of engaging with the traditional retailers or resellers and puts the product directly in the market for the consumers to purchase.
Online medium is used to connect with the target audience and sell them by lowering the overall pricing and maximizing the profits.
Producers have direct contact with the consumers to get a holistic overview of their target audience and the opportunity to experiment with different new releases, testing new products to gain feedback and reviews from the end-user.
With the change in consumer behavior and industry demands, the D2C model is the most effective way for new brands to set up in the industry. Even the established players are switching to the attractive business model.
Why?
Because now, over 59% of the customers research the manufacturer’s website, and 55% prefer purchasing from the same.
For example, if a user is searching to purchase a tennis racket, they are likely to visit the manufacturer’s website for more information to make informed decisions.
They don’t want to rely on the retailer selling the same product with different offers. And if the manufacturer doesn’t provide the required customers, they’ll get frustrated and probably opt for another racket brand.
This makes the D2C approach more appropriate looking at the current industry scenario. But with the rising brands, your brand needs to stand out from the rest to make a presence in the market and attract the target audience.
That’s where D2C marketing strategy plays the most important role in your business success.
But what marketing strategies can you choose for your D2C brand?
Have a look.
4 D2C Marketing Strategies You Can Choose From
There might be different strategies available on the internet, but we have filtered the best based on our experience in the industry and working for numerous D2C brands to provide them with tailored content writing solutions.
1. SEO (Search Engine Optimization)
You might have heard the rumors that SEO is dead, but it’s not. It still plays a decisive role in accomplishing your long-term goals and helping you attract organic traffic.
You need to focus on in-depth keyword research, build quality do-follow backlinks, create a web of internal links, use quality SEO tools for executing strategies, and improve your old content.
Ensure that your keywords have a mixture of high-volume, keywords found using the Keyword Golden Ratio technique and Latent Semantic Indexing, among other primary and secondary keywords.
SEO can help you save hundreds of dollars of a paid marketing budget so that you can channel your funds towards strengthening your core business.
2. Email Marketing
Email marketing can generate an average ROI of $38 for every $1 spent. It’s the highest ROI generator for businesses and marketers globally and can assist your D2C brand scale your business growth.
You should focus on creating a quality email nurturing sequence that hooks the leads and helps you convert them into your raving fans.
You need to remember a few key elements while creating your email marketing sequence.
3. Lead Generation and Nurturing
Inbound marketing techniques like lead generation and nurturing are an excellent way to generate sales and new prospects.
D2C brands can leverage the marketing strategy to build their audience base and scale the sales and customer retention number.
Here are a few elements that you can choose for your lead generation and nurturing strategy.
● Create a great offer
You need to attract your target audience to your D2C brand, and there’s no better starting point than offering them something valuable. You can choose to offer an instant discount, a free sign-up bonus, or some digital asset.
● Smooth sign-up form
You should create a simple and easy sign-up form to increase the conversion rate. Ensure that the form is not long and complex and doesn’t demand detailed user information. For quick lead generation, you can ask for a simple user name, email, or phone number.
● Follow up planning
Once the lead shows interest in your offer and signs up, you need to have a plan in place once the user jumps to the landing post-signup page. Offer them additional offers or an exclusive discount to create an immediate impact.
● Great copy and visuals
Ensure that you have created an intuitive and valuable email marketing campaign. Use copywriting tactics and blend them with quality visuals that attract eyeballs.
● Data matters
You need to ensure that you can cater to a wider data horizon to help you execute a successful email marketing campaign. Understand your audience inside out before hitting the send button on your email marketing software.
● Updated email list
An outdated email list won’t help you achieve the desired outcome. You need to filter your list regularly and maintain correct, quality, and up-to-date contacts. The filtration process can help you lower the bounce rate, missed conversion opportunities, and unsubscribe rate.
4. Branded Content
Branded content plays the role of the salesman when compared to the traditional scenario. High-quality branded content can help your D2C brand build trust among your target audience and make them feel comfortable while finalizing the purchase.
Create a quality content marketing strategy and execute it with the help of a professional team of writers and copywriters. You can also outsource the requirements to a credible agency.
You also need to ensure that your content is tailored to the different social media platforms.
Strengthen Your D2C Marketing
With the rise in competition, you need to create an omnichannel D2C marketing strategy that can help you bypass the noise in the industry and help you strengthen your presence.
Now that you are aware of the top D2C marketing strategies, it’s time you tailor one for your business brand and connect with your target audience on deeper levels.
