A video testimonial is a powerful social media tool. It means you can use this to overcome any competition and reach any corner of the globe to promote your product or services. So, what else is important about the video used for promoting your product or service? The video testimonial is different from a product demonstration video for starters.
Important Characteristics of Product Promotion Videos
A product or service demonstration video will list all features and explain why they are important. The video testimonial shows you actual users and brings their opinion of the product or service. It brings the user in touch with other users who have something to say about the product. That said, it must have a few things that make it useful to the person seeing it. Here we look at what those things are.
Videos must have Authentic Details and Lots of Personal Details
Begin by introducing the customer who has used the product. Try to get the name of his children if possible or that of his dog. Highlight the place where he works or lives. Bring out the problem in a lucid manner, the viewer must not have any doubts about the problems they face. If you are promoting window cleaning products, show how easy it is for the window to become dirty. It is easy to highlight how your product tackles the problem with ease.
You must Highlight a Problem-Solution Clearly
Go to the actual site where there is a problem and make the video there. Let us say you are promoting laundry products and detergents. Go to the office or work spot where the clothes become dirty and show how easy it is for clothes to get dirty. Our team will select the most appropriate place for shooting the video. This will help you point out your solution such as how the detergent cleans the dirt with ease. Also, inspect every situation for backlash error, the solution might prove to be too cumbersome for instance.
Try to keep the Responses Natural
Instead of using written scripts, the better way is to check for natural responses. This will look and sound good on video. If one is reading written scripts, it will sound tilted and the voice will sound unreal to the viewer. Introduce the chirps of sparrows and other birds in the video. Or, the barking of a dog, it will pull the audience to your side.
Use Customers who are Confident but not Overbearing
First, identify satisfied customers having a record of loyalty. These people look good on camera even if they don't look like a movie star. Bring them to our team and we will work how the scene should play depending on the customer’s orientation. There might be a doubt about whether your customers will feel pressurized. Not to worry, the video testimonial will make them feel comfortable because that is the best promotional aspect for the product.
Try not to Sound Promotional
Since the focus will be on the product, you might see a tendency to overemphasize and do too much promotion. The accent should be on how comfortable the user is and why he or she feels good about it. Though he or she mentions the product, the video storyline will be about how they enjoy their daily life and why this product helps them get on better. You can touch on many personal aspects of their life to make it sound realistic, like what kind of dog they have and how they like playing with it.
Way to Use the Video
On social media, you have your website where you explain about your product. Once we said that and the viewer has a clear idea of what the product is, he or she will like to know more intimate details about it. Is it working well? Is the price worth it and things like that. And, they don't want to hear it from the company manager or service executive. He wants to hear it from actual users. This is the power of the video testimonial.
You can place this video below the product description on your page and you will have almost cent percent conversion. All who see the video will remain convinced about the usefulness of the product.
Call the Team to Make Your Video
The way forward is to make the video and see how effective it is. Our team will guide you and tell you what to do and how to do it. Having three years of experience and offices in Sweden, the US, and Finland, we have grown over the years. We provide you with professional help that clears the clutter and brings the salient points of your product shining through. You need it to keep ahead of the rest of the crowd, so call us now.
