TikTok: World's biggest social media network, which helps users to create and share short form videos with music, filters, and effects. It also allows users to express their creative skills in a funny way.
TikTok is now available across all age users, especially for teenagers and youngsters. Whether you're an individual or business owner, you can use this platform to promote your brand to wider audiences, increase brand awareness, boost conversations, and generate sales.
Are you wondering if TikTok is perfect for your business and how to use it?
The following guide will help you to understand why TikTok is important for your business.
Few Amazing Stats About TikTok:
- TikTok is available in 155 countries.
- TikTok was installed more than 2.6 billion times.
- TikTok gets more than 1 billion views per day.
- 50% of US TikTok users are aged between 18 to 34 years.
- TikTok has more than 500 million active users per day.
TikTok General Statistics:
TikTok usage is growing every day because the app offers different features. Many brands love to use this platform to promote their brand and business. Here are the in depth statistics about TikTok usage:
1. 800 Million Monthly Active Users
As of 2019, TikTok had 500 million users active on this platform. And it has now reached 800 million active users per month. Therefore, TikTok's user base is increasing every day.
2. TikTok Is Available In 155 Countries In 75 Languages
One of the best strategies that show the app's popularity is it offers engaging content for its users and helps to go viral on the platform. TikTok has a large number of celebrities, followers, and authorized people. Now, the popular social media platform TikTok is available in more than 155 countries in 75 languages.
3. 50% Of Users Are 18 to 34 Years
TikTok is more popular among teenagers and youngsters aged between 18 to 34 years. According to the data, over 50% of US TikTok users are 18 to 34 years, and 60% of users are 16 to 24 years.
4. TikTok - 7th most Used Social Network
With 800 million monthly active users, TikTok is the seventh most used social media platform globally. Facebook took first place with more than 2.7 billion users.
Video Statistics of TikTok:
5. TikTok Has Over One Billion Video Views
More views give markets to reach their brand to the larger customers and quickly gain higher engagement. So, video views are one of the essential statistics to go viral on the platform. According to the TikTok statistics, 75% of TikTok users upload their videos on the app at least once per day. Even TikTok videos gained more than one million views every day.
6. TikTok - Popular Creator Marketplace
TikTok is not only for entertainment, and it is the best place to show your creative skills and ideas to larger audiences. There are lots of people trying to attract their audiences through different content and attractive filters and effects. If you're a content realtor, TikTok is undoubtedly an amazing platform to enhance your skills.
7. 14 Million Educational Videos
There are millions of videos shared by TikTok users each day. A video with career tips and informative ideas is more popular among TikTok users. The success of educational videos is it provides valuable tips & ideas and helps to improve your skills.
According to the TikTok data, more than 14 million videos are knowledge based content. This is especially popular among users from the United States.
8. #raindrop Challenge Has 1.1 Billion Views
As of 2020, the TikTok hashtag challenge #raindrop has gained 100 million views, and it has generated a lot of impressions. TikTok users try to stop the rain from falling and move their hands to keep raining in this challenge.
TikTok challenges are the best strategy for brands to get high quality TikTok likes for your videos, and your content can go viral on the platform instantly. However, a challenge with relevant hashtags gains a higher engagement rate and maximum reach.
9. 68% Of Users Watched Other Users Content
For every social media platform, users can create their accounts and watch videos without following any users. As well as 68% of TikTok users watched other users' videos on the platform and interacted with them by posting likes and comments.
TikTok User Statistics
10. Huge Number Of Active Users In India
TikTok is more and more popular all over the countries, especially in India. As of 2020, more than 120 million active TikTok users are in India. Also, TikTok was installed by most Indian users.
11. 75% Android Downloads
Android is one of the leading mobile devices in the internet world. As of 2020, android devices generated 72.92% of the market share, and iOS devices took second place with a 26.53 percent market share. According to the data, 75% of TikTok users download TikTok on android devices.
12. TikTok Users Spend 52 Minutes On The App
TikTok is one of the best social media platforms for lip syncing and dancing videos. Many people love to use this platform to create and watch these types of videos. On average, TikTok users approximately 52 minutes per day on the app.
13. 58.8% TikTok Users Are Female
According to the Statista report, 58.8% of TikTok users are females, and 41.2% of TikTok users are male gender.
TikTok Revenue Statistics:
When it comes to generating revenue, TikTok is an excellent source to make in-app purchases for users to get unique stickers, AR effects, and more. Here are some useful TikTok revenue statistics:
14. TikTok generated $2.1 million in US app revenue from iOS devices.
15. TikTok estimated 1.4 million dollars income per month.
16. More than 78 million dollars comes from TikTok in app purchases.
17. Byte is one of the biggest competitors of TikTok, and they pay 250,000 dollars for creators.
18. China is the highest revenue source, and it estimates $122.9 million from iOS devices.
TikTok Influencer Statistics:
Influencers play an important role for every social media platform, and they help marketers and brands to promote their brand to a larger audience. Because many people purchase their products and services based on the influencer's and celebrities' recommendations. TikTok influencers basically have huge followers and effective content strategies.
TikTok influencer statistics for your brand growth:
19. Top 50 influencers on TikTok are hitting 500 million followers with their target customers.
20. TikTok influencers with more than 2.5 million followers charged $600 to $1000 per post.
21. Influencers with less than 1000 followers gain the highest engagement rate.
22. Charli D'Amelio is the biggest influencer on TikTok with 103.6 million followers.
23. US TikTok influencers gained a higher engagement rate than other countries.
24. Micro influencers had a 17.96% engagement rate on TikTok than Instagram and YouTube.
25. Influencers earned up to $200 - $20,000 per branded video.
Conclusion:
TikTok is an amazing social media platform in the digital marketing world, which helps to grow your business to larger audiences and drive traffic to your website. I hope these TikTok facts will help you to establish your brand presence, increase social proof and increase engagement.
