Even if you are getting massive traffic and ranking high in the search engine results pages, it won't mean much if your conversions are less than stellar. If your sales leave much to be desired, there is one important aspect of your website that you should look into—your web design.
Contrary to popular belief, web design goes beyond making a website look good. While aesthetics are a top priority, getting conversions is just as important. Businesses want people to register for their webinars, sign up for newsletters, and purchase products or services.
Here's something not many people know: web design has a huge impact on sales. If you want to boost your conversions significantly, the first thing you should look into is your web design. Below are some proven web design tips and solutions that can take your conversions to the next level:
Create a Great Landing Page
Attractive images, a strong headline, and clear and compelling descriptions are needed to create a landing page that stands out. Ensure all the key ingredients mentioned are present and you will dramatically boost your chances of getting more conversions.
Ensure Your Call-to-Action (CTA) Button is Highly Visible
It's useless putting call-to-action buttons that are not easy to spot. That said, placing your call-to-action buttons in prominent places or above the fold would be ideal, where visitors can easily spot them. If you want to make your CTA button more attractive, you can color it orange or red.
Use Short Contact Forms
Most website visitors don't like filling out forms. Even fewer enjoy filling out very long ones. Your contact form is important when generating leads that convert so it would be ideal to make your contact forms short and sweet. A contact form that asks for the name, address, zip code, and email address should suffice.
Ensure Ease of Navigation
Ideally, exploring and navigating your site should be straightforward. In line with this, consider putting clickable navigation elements and a working search feature. Ease of navigation can make visitors stay longer and boost your chances of getting your visitors to convert.
Boost Your Page Loading Speed
Over half of the internet users won't hesitate to leave a site if the page takes more than three seconds to load. If you want more sales, ensure you have a fast page loading speed. You can achieve this by minimizing your redirects, optimizing your images, and upgrading your site to a PHP version, among other things.
Create Short and Engrossing Videos
While well-written content is good, videos are better at getting more attention since they are more engaging and way easier to consume. Ideally, your videos should be short and sweet. A video that's around two to three minutes long is recommended so viewers will be encouraged to watch it in its entirety.
Improve Your Responsiveness
Use the ever-widening gap between desktop and mobile users nowadays to make your website mobile-friendly. Most mobile users prefer (and love) to do their online shopping using their phones so ensuring your site is accessible across all screens makes perfect sense.
Give Free Stuff Away
If you want to capture the attention of your visitors, give free stuff away. You can give away anything—from free shipping to free trials, it's all up to you. Typically, anything offered for free can easily catch the attention of your loyal customers and those who are just checking out your website casually.
Show Off Your Badges
Don't hesitate to showcase the awards, trust, and security badges you have gotten through the years. Badges can go a long way towards giving your business and brand more authority and credibility. Badges can also help you win the trust of your visitors and can help entice them to convert.
Showcase Your Testimonials
If you want to convince visitors that your product or service is worth their while, putting up some testimonials is one of the best things you can do. It would be ideal if it came with pictures and the customers' full names, as this can help establish credibility and authenticity.
Take Advantage of Color Psychology
In web design, colors are considered very powerful tools. They can help elicit reactions from visitors and encourage them to convert. Color psychology involves understanding the emotions and values that are associated with colors. For instance, red creates a sense of urgency, which would be ideal when promoting clearance sales.
Use White Space Properly
If you want to increase your sales, use your white space accordingly. Many brands fill every inch of their site with visuals and information. However, overloading the site can make it overwhelming and distracting for both your loyal customers and prospects.
Keep Things Simple
It can be very frustrating for your visitors if they can't find what they are looking for. In line with this, it would be best to simplify things so they won't leave your website and look for information elsewhere. Also, ensure you provide easy-to-use menus and that visitors will have a positive user experience on your website.
Ensure Your Website is Updated
If your website's design is outdated, it might give visitors the impression that you don't take your business or brand seriously. You need to exert extra effort and ensure your website is constantly updated. Also, check out competitor sites and see what they are doing in terms of design and make sure you are not left far behind.
Monitor Your Bounce Rate
The lower your bounce rate, the more likely you can convert visits into sales. You can use Google Analytics to monitor your bounce rate. It will provide the exact percentage of the bounce rate and the pages visited by users. You can also use the tool to assess if any changes you have done have helped keep your bounce rate low.
Over to You
The importance of knowing (and implementing) web designs that can impact your conversions cannot be overstated. If you are not getting what you want in terms of sales, consider implementing one (or all) of the tips laid out above and watch your conversion soar.
