Let's face it, we are living in an era where artificial intelligence marched in to steal our jobs away. However, in this article, let’s discuss another case about how to turn this unstoppable force into a strategic use to positively contribute to your business.
As you may know, artificial intelligence has become one of the greatest assets for businesses, especially for online stores. Building an online store has become a necessity for businesses to run successfully today. It helps you reach a much greater number of audiences all across the world. So, do you know the most important features of a successful online store?
You will most likely say high-quality products, effective marketing, user-friendly interface, customer satisfaction, and so on. Yes, they are all important but are they enough?
Well, not anymore. Customers now want an efficient and time-saving flow of operations when buying from an online store. Thankfully, you can achieve all this and much more with AI tools for e-commerce.
15 Useful AI Tools for an Online Store
Artificial intelligence is everywhere. It has embedded into our daily lives, and soon we will be depending on it. It may still be an emerging technology, but it has already become an indispensable tool for online stores as it boosts the conversion rate to a much higher level. However, the key lies in using the right AI tools.
Here is a closer look at 16 of the most useful AI tools that can boost the business of any online store with ease.
1. Scikit Learn
Scikit-learn is one of the most popular, robust, and useful Machine Learning libraries. It supports several supervised and unsupervised learning calculations. It offers a wide selection of amazingly efficient tools for machine learning and statistical modeling, including classification, clustering, regression, and dimensionality reduction.
Scikit-learn spreads over two essential libraries of Python, SciPy, and NumPy. It includes many calculations for AI and data mining projects. Moreover, it also allows the execution of many undertakings like feature determination, changing information, and ensemble techniques in just a couple of lines.
Its useful features and fast learning curve make Scikit-Learn an amazing AI tool for online stores. That is the reason why it is used by some of the biggest online retailers, such as Spotify, J.P.Morgan, Booking.com, and many more.
For a newbie in machine learning, Scikit-learn is an extremely efficient AI tool to be included in online stores.
2. Deep.BI
Deep.BI is an integrated business intelligence platform that can effectively increase the revenues of any e-commerce store by boosting customer acquisition and retention. It is an AI-powered tool that offers updated and accurate information about consumer behavior.
Through this tool, you can track user habits and how they interact and engage with your website. Based on this, you can create marketing strategies that ensure maximum engagement, fraud detection, score leads, and even provide you with real-time analytics.
3. TensorFlow
TensorFlow is an open-source artificial intelligence tool for machine learning. It essentially uses data flow graphs to create models. This AI tool enables developers to produce large-scale neural networks that have many different layers.
Using TensorFlow, when you create a program in Python, you can keep working on a CPU or GPU as per your choice. Hence, with TensorFlow, you do not have to compose at the C++ or CUDA level to work on GPUs.
TensorFlow uses an array of multi-layered hubs that allow you to quickly set up, train, and send counterfeit neural systems with large-scale data sets. It is primarily used for perception, classification, understanding, prediction, discovery, and creation.
4. Google ML Kit
Google ML Kit or Google’s Machine Language is specifically designed for mobile developers. It is created so that developers can build customized features on Android and IOS mobile phones.
This goal-oriented artificial intelligence tool kit enables developers to embed machine learning technologies with app-based APIs that run on the device or in the cloud. It includes features that we come across frequently in our daily lives, such as text recognition, face recognition, image labeling, barcode reading, and more.
5. Liveperson
Liveperson is essentially a technical organization that develops and creates interactive artificial intelligence software for different companies and brands. This tool helps online stores to run their operations remotely with AI-triggered messaging facility.
We all have questions while shopping. When we go to a physical store, we always tend to look for a salesperson around who can help us with our purchases. When it comes to online shopping, nothing has changed. Shoppers always have questions, and that is why they look for someone who can help them while shopping.
These queries are usually basic that does not need an actual human interaction. It can be about the quality, the shipping, conditions for delivery, and so on. Liveperson uses machine language and artificial intelligence to create chatbots for your online store. These bots are designed to grow and develop as per the needs of your growing customer base.
Liveperson allows your customers to have quick and effective answers to their questions effortlessly.
6. Socialbakers
If you want to enhance the marketing strategy of your online store, then getting the help of artificial intelligence marketing tools is one of the best ways to go.
Socialbakers is among some of the most popular AI-powered marketing companies. It boosts the effectiveness of your marketing by creating good and attention-grabbing social media content. They usually post ads on various social media platforms, such as Twitter, Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest.
Socialbakers offer many different kinds of marketing management tools, each of which serves a unique purpose. They have tools that are dedicated to analytics, ads management, publishing, and more. Socialbakers also have bots that are able to pick up any conversation online, mentioning their name on any public platform.
7. Auto ML
Auto ML is one of the strongest and most powerful AI tools that can take your online store to the next level. One of the top goals for using artificial intelligence tools is optimization.
Auto ML is a library that is used by machine learning engineers to optimize their models. This artificial intelligence tool is especially beneficial for beginners. If you do not have much knowledge or experience regarding the field of machine learning, then Auto ML can help you out in the best way possible. Moreover, it also helps you save a lot of time.
Auto ML has a hassle-free and graphical user interface that can help you develop your online store a lot easier. With its quick and easy deployment, programmers can build their own custom machine learning models in a matter of minutes.
As it is a product by Google, it has Google’s neural architecture search technology and transfer learning. As a result, Auto ML helps developers to train models as required by your online store and business. It also utilizes Google research technology to make the ML models perform quicker.
8. Diffbot
Diffbot is another AI-enabled tool that can make your online store better than your competitors. It uses web scraping technology to extract information for many different websites and use it to create a database of knowledge. It then parses through the readily available online media with the help of AI. This can include front pages or landing pages, articles, public social media posts, and platforms. So, it can simplify and automate that process of data extraction to help your online store with relevant information.
Apart from this feature, Diffbot also consists of a Page Classifier API. This API differentiates all the pages they have combed through and categorizes them into different page types. Many big companies use Diffbot, including Adobe, Cisco, AOL, eBay, Microsoft, and more.
9. Shelf.AI
As an online retailer, if you want to directly engage with your customers, then you should integrate Shelf.AI into your online store. It is a new-age and innovative shopping platform that gives true meaning to online shopping.
With the help of AI, this tool crafts personalized shopping experiences for the customers. It enables customers to use their virtual assistant or smartphone to order from their site. By offering an easy and personal shopping experience with AI, Shelf reduces cart abandonment and encourages customer satisfaction and loyalty.
10. MxNet
MxNet is another open-source deep learning framework that allows you to define, train, and deploy deep neural networks across a wide range of devices. Be it a cloud infrastructure or mobile device, MxNet can be one of the best AI tools for you.
It enables the trade of computation time for memory with the help of ‘forgetful backprop.’ This feature can be very beneficial for recurrent networks on long sequences.
It is built with scalability, which makes it relatively easy to use for multi-GPU and multi-machine training. Unlike many other major deep learning frameworks, MxNet is not directly governed by a corporation.
11. Keras
Keras is a high-level library for neural networks that use TensorFlow or Theano at its backend. It easily tackles a variety of the most common practical problems, such as picking an architecture that is appropriate to the problem, configuring a network to optimize the outcomes, and image recognition problems.
Keras is an amazing AI tool that can help you resolve all these issues with ease. Moreover, it also provides an abstract structure that can be easily converted into other frameworks, if required.
12. H2O: Open Source AI Platform
H2O is an open-source deep learning platform. This artificial intelligence tool is business-oriented. This tool allows you to make decisions and draw insights from the available data. It comes in two different versions that are both open source. One of these is the standard H2O that is free of cost, while the other is paid version called Sparkling Water.
This artificial intelligence tool has a lot to offer. You can use it for predictive modeling, insurance analytics, risk and fraud analysis, advertising technology, healthcare, and customer intelligence.
13. SRAX
Many online stores make great profits from PPC advertising. However, mastering it can be challenging, time-consuming, and costly. In addition, it is always changing. SRAX is an amazing artificial intelligence tool that can help you with that.
SRAX uses an advanced and efficient algorithm that automatically optimizes PPC campaigns on Facebook, Google, Twitter, and various other platforms.
This tool delivers relevant messages to the right customers by matching keywords to the site content and using a real-time bid optimization system. The best part about SRAX is that it focuses on maximizing your cost-effectiveness, reducing the cost per click that comes with every campaign.
14. CNTK
CNTK, or Cognitive Toolkit by Microsoft, is an open-source artificial intelligence toolkit developed for commercial-grade distributed deep learning. It enables users to realize and combine well-known model types very easily. These model types may include feed-forward DNNS, recurrent networks, and convolutional nets.
The CNTK is a great AI tool for online stores. It utilizes stochastic gradient descent learning with automatic differentiation and parallelization across various GPUs and servers.
15. OpenNN
OpenNN or Open Neural Networks technology, is a very powerful artificial intelligence tool that is designed for experienced and knowledgeable developers. It provides various tools and features for advanced analytics. It has a tool called Neural Designer that is developed for advanced analytics. Using this tool, you can interpret data sets with the help of graphs and tables.
Final Word
In the forthcoming years, artificial intelligence is going to open up great new opportunities for online businesses. With the right AI tools, you can automate and personalize the key business procedures of your online store. Be it marketing, customer interaction, or any other sales task, an AI tool can boost the efficiency of your online store easily. Therefore, it is best to use AI technology for your online store as it can help you make your business grow exponentially.
AI technology is here to completely transform the outlook of the ecommerce industry. It allows your online store to reach its maximum potential. To incorporate the best AI tools into your online store, consider the above list and pick the one that best suits your store and your requirements.
Trust me when I say that an artificial intelligence tool can be the best business partner you can dream of.
